---
title: "The First Act of ‘Summer Drink Fest’ Rolls Out at The Human Bean"
url: https://burnaze.com/article/23628874-2352-4b69-b4cc-11abd72e826a
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240523_the_first_act_of_summer_drink_fest_rolls_out_at_the_human_bean.html
category: "Coffee & tea"
industry: "Restaurants"
segment: "Coffee & tea"
published: 2024-05-23T12:00:00.000Z
modified: 2026-11-01T22:32:41.481Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# The First Act of ‘Summer Drink Fest’ Rolls Out at The Human Bean

**TL;DR:** The Human Bean launches Summer Drink Fest with new iced beverages, including Electric Dragon and Dragonade. The limited-time summer flavors will be available at drive-thru locations throughout the U.S. until June 19, 2024, or while supplies last.

*originally published in Franchising.com on 2024-05-23. [Read the original](https://www.franchising.com/news/20240523_the_first_act_of_summer_drink_fest_rolls_out_at_the_human_bean.html).*

## Story

Unforgettable summer flavors are taking the stage at The Human Bean starting May 22, 2024. Customers will find energizing and refreshing blends - from tart to tropical, mellow to poppy - at drive-thru locations throughout the U.S. So wherever your summer road trip takes you, there’s a seasonal drink to match the tunes and mood.

The Human Bean’s Summer Drink Fest launches with two upbeat iced beverages - Electric Dragon made with the company’s proprietary Bright® Lime energy drink, and Dragonade blending iced tea and lemonade with a dragon fruit kick.

- **Electric Dragon** Name a better duo: Dragon Fruit and the thrilling kick of Bright Lime energy - we’ll wait. This vibrant concoction boasts an electric pink hue that mirrors its bold and energizing flavors

- **Dragonade** Slay your thirst with Dragonade - where exotic dragon fruit and classic black tea flavors lay down the rhythm, and lemonade hits the high notes for a fresh, poppy favorite you’ll want on repeat all summer long.

“The kick-off of the summer concert season inspired these electric new drinks,” says Janie Page, chief marketing officer of The Human Bean. “Our slate of limited-time summer flavors features the seasonal trends our customers are looking for - splashing bright colors and refreshing, fruit-filled infusions.”

Additional Summer Drink Fest flavors will be released throughout the season, with the next round debuting in mid-June. Mango Burst Boba will also remain on The Human Bean menus throughout the summer due to high demand.

Customers arriving for the first act of dragon fruit-themed flavors will need to stop by their favorite drive-thru location to get theirs before June 19, 2024, or while supplies last.

With a passion for creating happy ‘Human Beans’, the company’s drive-thrus around the U.S. have established a reputation for friendly baristas, high-quality coffee and innovative flavors. The Human Bean opened its first drive-thru espresso stand in Ashland, Oregon in 1998, and currently supports over 260 locations open or under development in 22 states.

## Entities

- Franchising.com (publication)
- QSR (sector)
- limited time offer (topic)
- The Human Bean (company)
- summer menu (topic)
- drive-thru expansion (topic)
- Janie Page (person)
- new beverages (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20240523_the_first_act_of_summer_drink_fest_rolls_out_at_the_human_bean.html). Summarized by Burnaze (https://burnaze.com/article/23628874-2352-4b69-b4cc-11abd72e826a).