---
title: "Executive Home Care Holdings Acquisition of Grasons Co."
url: https://burnaze.com/article/23795211-d6bc-4cdb-9445-366c3bb115c5
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230105_executive_home_care_holdings_acquisition_of_grasons_co.html
category: "Home care"
industry: "Senior Care"
segment: "Home care"
topics: ["Finance & M&A"]
published: 2023-01-05T12:00:00.000Z
modified: 2026-11-01T01:03:33.304Z
image: https://images.unsplash.com/photo-1524749292158-7540c2494485?w=1600&q=80&auto=format&fit=crop
---

# Executive Home Care Holdings Acquisition of Grasons Co.

**TL;DR:** Executive Home Care Holdings acquired the Grasons Co. brand and franchise system, expanding its footprint in the senior care space. The acquisition adds Grasons Co.'s estate sales and business liquidation services to Executive Home Care Holdings' portfolio.

*originally published in Franchising.com on 2023-01-05. [Read the original](https://www.franchising.com/news/20230105_executive_home_care_holdings_acquisition_of_grasons_co.html).*

## Story

Executive Home Care Holdings, a Riverside-backed holding company that represents Executive Home Care and Assisted Living Locators, announced it has acquired the Grasons Co. brand and franchise system. Grasons Co. is an Orange County-based franchise dedicated to estate sales and business liquidation, adding to Executive Home Care Holdings’ footprint in the senior care space and assist in providing resources that create a first-class experience for clients.

“The addition of Grasons Co. fits seamlessly with our business philosophy and strategy of making in-home care and assisted living options readily available for anyone that may need it,” said Executive Home Care CEO Tim Hadley. “We believe that Grasons Co.’s services will work hand-in-hand with our other brands to provide our clients easy solutions in their time of need.”

Grasons Co. has over 30 years of experience in the estate sale industry and has proven systems in place to ensure all of its clients have a great experience and successful estate sale. Grasons Co. prides itself on exceptional customer experience by taking care of all estate sale needs and making things easier during its client’s time of need.

“We are very optimistic to see the next chapter unfold for Grasons Co.,” said Brand President Simone Kelly. “Our partnership and shared mission with Executive Home Care Holdings will help us provide even better care for our customers and ensure that we can make things as easy as possible for them. We look forward to 2023 and all of the great things that we have in store through this new partnership.”

## Entities

- Franchising.com (publication)
- Senior Care (sector)
- senior care (topic)
- franchise system (topic)
- Assisted Living Locators (company)
- brand acquisition (topic)
- estate sales (topic)
- Grasons (company)
- Executive Home Care (company)
- Riverside (investor)
- Tim Hadley (person)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20230105_executive_home_care_holdings_acquisition_of_grasons_co.html). Summarized by Burnaze (https://burnaze.com/article/23795211-d6bc-4cdb-9445-366c3bb115c5).