---
title: "Dry Cleaning Franchise Launches 75th Anniversary Celebration"
url: https://burnaze.com/article/23d5e84b-22c6-4477-ad2f-f1593b68c254
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240611_dry_cleaning_franchise_launches_75th_anniversary_celebration.html
category: "Cleaning & maid"
industry: "Home Services"
segment: "Cleaning & maid"
published: 2024-06-11T12:00:00.000Z
modified: 2026-10-31T18:45:19.369Z
image: https://images.unsplash.com/photo-1556909114-f6e7ad7d3136?w=1600&q=80&auto=format&fit=crop
---

# Dry Cleaning Franchise Launches 75th Anniversary Celebration

**TL;DR:** Martinizing Cleaners is celebrating its 75th anniversary, marking a milestone in its franchising history. Clean Brands LLC, the franchisor of Martinizing Cleaners, acquired the brand in 2021 and is looking to leverage advanced technology and its exclusive GreenEarth cleaning solution for future growth.

*originally published in Franchising.com on 2024-06-11. [Read the original](https://www.franchising.com/news/20240611_dry_cleaning_franchise_launches_75th_anniversary_celebration.html).*

## Story

“Celebrating 75 years of franchising the Martinizing brand showcases the remarkable collaboration between our franchise owners and corporate team over the years,” said Kevin DuBois, CEO of Clean Brands™ LLC, franchisor of Martinizing Cleaners. “We are thrilled about our prospects for the next generation of garment care customers, leveraging advanced technology and the exclusive GreenEarth® cleaning solution. That, coupled with our convenient pickup and delivery service for wash and fold and dry cleaning garments, presents an exciting opportunity for our brand.”

Henry Martin founded Martinizing Cleaners upon the belief that smaller, full-service dry cleaning plants could be more cost-effective while providing faster local service. Within five years of its founding, the company began franchising and grew its footprint into Europe, and by the 1950s, Martinizing had already become an international household name.

Clean Brands™ LLC purchased Martinizing Cleaners in 2021.

“Martinizing Cleaners has defined our industry since its inception, but at the same time we have constantly evolved,” said DuBois, “While the clothes we wear and our cleaning needs may have changed, our dedication to service has not. Our clients benefit from the utilization of our GreenEarth® Cleaning solution, the world’s most recognized eco-friendly cleaning process. We have also evolved in today’s work-from-home environment that has allowed us to expand our delivery service options.”

Martinizing Cleaners provides the highest quality garment services in the industry. These services include dry cleaning, shirt laundry, alterations, wash and fold, bulk laundry, leather cleaning, wedding gown cleaning, wedding gown preservation, and comforter cleaning.

## Entities

- Franchising.com (publication)
- Home Services (sector)
- anniversary celebration (topic)
- brand acquisition (topic)
- GreenEarth (company)
- Martinizing Cleaners (company)
- Clean Brands, LLC (company)
- green technology (topic)
- franchising history (topic)
- Clean Brands, LLC acquisition of Martinizing Cleaners (deal)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240611_dry_cleaning_franchise_launches_75th_anniversary_celebration.html). Summarized by Burnaze (https://burnaze.com/article/23d5e84b-22c6-4477-ad2f-f1593b68c254).