---
title: "Adweek: Google Is Retiring DoubleClick and Rebranding Its Entire Digital Advertising Suite"
url: https://burnaze.com/article/247da5da-f823-4637-babe-507942adc0aa
source: "1851 Franchise"
original_url: https://1851franchise.com/adweek-google-is-retiring-doubleclick-and-rebranding-its-entire-digital-advertising-suite-2706976
category: "Technology"
topics: ["Technology","Marketing"]
published: 2018-06-27T21:16:29.000Z
modified: 2026-11-01T02:59:21.361Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/a5ab11aae35a8fbdeea4be65966bb3716180.jpg
---

# Adweek: Google Is Retiring DoubleClick and Rebranding Its Entire Digital Advertising Suite

**TL;DR:** Google is retiring DoubleClick and rebranding its digital advertising suite, introducing the Google Marketing Cloud and Google Ad Manager. The update aims to make advertising tools easier to navigate and understand for small businesses and media buyers.

*originally published in 1851 Franchise on 2018-06-27. [Read the original](https://1851franchise.com/adweek-google-is-retiring-doubleclick-and-rebranding-its-entire-digital-advertising-suite-2706976).*

## Story

Google is launching a new suite of services for small businesses and media buyers. According to Adweek , Google is debuting the Google Marketing Cloud and Google Ad Manager in order to make their advertising tools easier to navigate and understand.

“As you can imagine, if you want to go talk to an advertiser about buying ads to run on YouTube, you go in there and say, ‘Hey go into the AdWords interface,’ and they go ‘What?’” said Sridhar Ramaswamy, Google’s svp of ads, at a press event in New York on Tuesday. “There is truly some confusion with respect to that.”

The update is a nod to the change in user behavior and will allow markets to purchase ads across all of Google's platforms including YouTube, Google Maps and Google Play.

## Entities

- 1851 Franchise (publication)
- General (sector)
- Google (company)
- Google Play (company)
- rebranding (topic)
- digital advertising (topic)
- advertising suite (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/adweek-google-is-retiring-doubleclick-and-rebranding-its-entire-digital-advertising-suite-2706976). Summarized by Burnaze (https://burnaze.com/article/247da5da-f823-4637-babe-507942adc0aa).