---
title: "Smoothie King"
url: https://burnaze.com/article/24c36453-49bc-48dc-b9b0-421d958c32fd
source: "1851 Franchise"
original_url: https://1851franchise.com/fast-casual-smoothie-king-opening-150-units-this-year-2706432
category: "Beverage & juice"
industry: "Restaurants"
segment: "Beverage & juice"
published: 2018-05-02T16:11:26.000Z
modified: 2026-11-01T04:09:16.151Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/5fa8d65ae87d819e7e4a2cf06ff2877c5809.jpg
---

# Smoothie King

**TL;DR:** Smoothie King plans to increase its presence by 150 locations in 2018, with a focus on attracting multi-unit and experienced operators. The brand credits its Cleaner Blending initiative for recent growth, aiming to eliminate artificial colors and flavors by the end of the year.

*originally published in 1851 Franchise on 2018-05-02. [Read the original](https://1851franchise.com/fast-casual-smoothie-king-opening-150-units-this-year-2706432).*

## Story

2018 will be a large year for growth for Smoothie King. According to a recent article in Fast Casual, the brand has unveiled plans to increase its presence by 150 locations this year. If this goal is met, it will set a company record for the number of new openings during one year.

"We are attracting multi-unit and experienced operators that are committed to supporting healthy and active lifestyles. With five consecutive years of positive same-store sales, we see a real opportunity to combine vision and financial success," said CEO Wan Kim.

Smoothie King credits the most recent growth, in part, to its Cleaner Blending initiative. This involves the use of fewer and fewer artificial colors and flavors as time goes on. The brand hopes to eliminate these entirely by the end of the year.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- brand growth (topic)
- FastCasual (publication)
- Smoothie King (company)
- Wan Kim (person)
- healthy menu options (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/fast-casual-smoothie-king-opening-150-units-this-year-2706432). Summarized by Burnaze (https://burnaze.com/article/24c36453-49bc-48dc-b9b0-421d958c32fd).