---
title: "BeautyMatter: Heyday Fueling Expansion with National Franchising Efforts"
url: https://burnaze.com/article/24cd0ca4-ca64-4902-b3dd-d8e031fb5730
source: "1851 Franchise"
original_url: https://1851franchise.com/beautymatter-heyday-fueling-expansion-with-national-franchising-efforts-2718589
category: "Beauty & Wellness"
industry: "Beauty & Wellness"
topics: ["Development & multi-unit"]
published: 2022-05-03T13:08:00.000Z
modified: 2026-11-01T01:33:47.341Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/044be02c961db99b597575620ccd8a752276.jpg
---

# BeautyMatter: Heyday Fueling Expansion with National Franchising Efforts

**TL;DR:** Heyday aims to expand its skincare franchise with 300 locations within five years. The company is tapping into an unspoken market in the $7 billion-dollar-a-year skincare industry.

*originally published in 1851 Franchise on 2022-05-03. [Read the original](https://1851franchise.com/beautymatter-heyday-fueling-expansion-with-national-franchising-efforts-2718589).*

## Story

Heyday chief operations officer Arielle Mortimer and president of franchising Sean Bock were featured in BeautyMatter explaining the potential for Heyday’s approachable introduction into the $7 billion-dollar-a-year skincare industry.

“We have a platform that supports all clients because skin care should be routine for everyone,” said Bock. “We are tapping into an unspoken market.”

Heyday hopes to have 300 locations within five years, with at least another 300 markets beyond that.

## Entities

- 1851 Franchise (publication)
- unit expansion (topic)
- Beauty & Wellness (sector)
- Heyday (company)
- skincare industry (topic)
- franchising efforts (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/beautymatter-heyday-fueling-expansion-with-national-franchising-efforts-2718589). Summarized by Burnaze (https://burnaze.com/article/24cd0ca4-ca64-4902-b3dd-d8e031fb5730).