---
title: "Facebook wants advertisers to look at sales, not clicks"
url: https://burnaze.com/article/24d23b08-fd94-46dc-946f-0332987f5425
source: "1851 Franchise"
original_url: https://1851franchise.com/facebook-wants-advertisers-to-look-at-sales-not-clicks-1048
category: "General"
published: 2015-02-03T16:11:58.000Z
modified: 2026-11-01T18:04:55.959Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/95a80095e7f16ce7c0d58194f607ba7e9021.jpg
---

# Facebook wants advertisers to look at sales, not clicks

**TL;DR:** Facebook is launching a new program called 'conversion lift measurement' to track the effectiveness of ads on its platform. The program aims to convince advertisers to look at sales rather than clicks, and will report to advertisers when someone who saw their ad on Facebook ended up buying something from that brand.

*originally published in 1851 Franchise on 2015-02-03. [Read the original](https://1851franchise.com/facebook-wants-advertisers-to-look-at-sales-not-clicks-1048).*

## Story

Facebook is trying to convince advertisers that ad impressions on the social site still count and will continue pushing sales to users. Beginning today, Facebook will report to advertisers and let them know when someone saw their ad on Facebook ended up buying something from that brand and how it compares to people who purchased an item without seeing the Facebook advertisement. This new program, aptly named "conversion lift measurement," was in its test period more than a year ago but is now being rolled out to all advertisers.

The launch of this program is an effort to pull advertisers away from credit-based awards (such as Google) and show them the value of the ad just living on the page. As far as Facebook is concerned, awarding a credit-based value on an ad that someone clicks on negates all the other ads that the user might have seen before deciding to click on the ad (this is called "last click attribution).

This method has become the default way to credit companies for ad clicks because it's the easiest to track. Facebook will track these measurable conversations by taking the list of people who were shown the ad on Facebook, then they will compare that list with a list of people who acted upon a purchase such as purchasing it from the store or an online shopping cart.

Since this program is only being launched today, we won't know the successes until a few months down the road.

## Entities

- 1851 Franchise (publication)
- General (sector)
- Facebook (company)
- Google (company)
- facebook ads (topic)
- ad tracking (topic)
- advertising metrics (topic)
- sales measurement (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/facebook-wants-advertisers-to-look-at-sales-not-clicks-1048). Summarized by Burnaze (https://burnaze.com/article/24d23b08-fd94-46dc-946f-0332987f5425).