---
title: "QSR Magazine: The Importance of Franchisee Satisfaction"
url: https://burnaze.com/article/24d3db47-bdac-47ed-9ab2-860bd1fafee3
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-magazine-the-importance-of-franchisee-satisfaction-5615
category: "Franchise Industry"
industry: "Franchise Industry"
topics: ["Regulation & legal"]
published: 2016-08-25T16:11:32.000Z
modified: 2026-11-01T04:12:43.176Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/dabab24bf2695bbc4352ba5b928504d43087160825111232.jpg
---

# QSR Magazine: The Importance of Franchisee Satisfaction

**TL;DR:** Franchisee satisfaction is crucial for a franchise brand's success, with foodservice franchisees having lower satisfaction rates than other industries. According to Eric Stites, CEO of Franchise Business Review, profitability drives franchisee satisfaction, not just gross sales.

*originally published in 1851 Franchise on 2016-08-25. [Read the original](https://1851franchise.com/qsr-magazine-the-importance-of-franchisee-satisfaction-5615).*

## Story

For any franchise brand to succeed, its network of local business owners needs to be happy. It doesn’t matter what industry a brand operates in—if satisfaction isn’t high, it will negatively impact the franchise’s business momentum.

However, according to an article in QSR Magazine that sites Franchise Business Review data, satisfaction among foodservice franchisees is five to 10 percent lower than other industries. There are a lot of reasons that could be contributing to this difference. But while one of the most frequently sited issues is financial, there’s more to franchisee satisfaction.

In an interview with QSR Magazine, Eric Stites, CEO of Franchise Business Review, said, “Gross sales mean nothing to franchisee satisfaction. What really drives satisfaction is profitability. We do see a direct link between profitability and franchisee satisfaction, but beyond that, it’s not just about money.”

Brands can take a number of steps to boost their satisfaction rates. One is managing expectations—local business owners need to have a solid idea of what they can expect from their investment. Brands can also include their franchisees in conversations when making major changes to operations.

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- QSR Magazine (publication)
- franchisee satisfaction (topic)
- Eric Stites (person)
- profitability (topic)
- foodservice industry (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/qsr-magazine-the-importance-of-franchisee-satisfaction-5615). Summarized by Burnaze (https://burnaze.com/article/24d3db47-bdac-47ed-9ab2-860bd1fafee3).