---
title: "Sandbox VR to debut in Spain this October"
url: https://burnaze.com/article/252d3097-fd4b-4cba-8cd9-c4a28319aaaf
source: "Franchise Magazine USA"
original_url: https://franchisemagazineusa.com/sandbox-vr-to-debut-in-spain-this-october/
author: "David Gibb"
category: "Specialty retail"
industry: "Retail"
segment: "Specialty retail"
topics: ["Technology","Development & multi-unit"]
published: 2026-09-25T20:30:16.000Z
modified: 2026-10-31T21:42:23.271Z
image: https://franchisemagazineusa.com/wp-content/uploads/2026/09/Sandbox-VR-experience-featured-image.png
---

# Sandbox VR to debut in Spain this October

**TL;DR:** Sandbox VR is set to debut in Spain with its first location in Barcelona, operated by local partners AVEVC VR1 SOCIEDAD LIMITADA. The brand's Spanish debut comes as it reaches $300 million in lifetime sales and expands its international footprint to 14 countries.

*By David Gibb, originally published in Franchise Magazine USA on 2026-09-25. [Read the original](https://franchisemagazineusa.com/sandbox-vr-to-debut-in-spain-this-october/).*

## Story

Sandbox VR, a leading franchisor of in-person virtual reality experiences, today announced it will open its first location in Spain on October 1. Local operators AVEVC VR1 SOCIEDAD LIMITADA will run the new VR venue, which will open in the Les Glòries area in the city of Barcelona.

“Barcelona embraces technology, culture and shared experiences, making Les Glòries a natural home for Sandbox VR,” said Alex Pique, owner of Sandbox VR Barcelona Glories. “We look forward to welcoming friends, families, colleagues and visitors to step into these worlds together, then continue the experience over coffee or a beer.”

The brand’s Spanish debut comes at a time when Sandbox VR’s international footprint and franchise system are maturing. It recently achieved a key milestone, reaching $300 million in lifetime sales. According to the brand’s own reports, they have sold over 6 million tickets and generated more than 250,000 five-star reviews since opening the doors on their first venue in Hong Kong back in 2017.

With this opening, Sandbox now has a presence in seven European nations (Spain, Austria, Germany, Ireland, Italy, Switzerland, and the UK) and 14 total countries (also including the US, Canada, Saudi Arabia, Australia, Hong Kong, Macau, and Singapore).

Sandbox VR’s 90-plus venues across the world attract a total of more than 150,000 players around the globe each month. At the venues, groups of up to six guests can reserve private holodecks and don headsets, vests, and motion sensors that create an immersive full-body virtual reality experience. From there, they can play a variety of games from top industry developers, including EA, Sony, and Ubisoft.

At Sandbox VR, guests can also experience exclusive content that’s powered by partnerships with names like Netflix and London’s Natural History Museum. After playing sessions on the holodeck, guests can watch personalized highlight videos that show off their exploits in the virtual world while enjoying a snack, soft drink, or cocktail from the specialty bar and café inside the venue.

Sandbox’s global expansion has been made possible by funding from a diverse and notable team of investors. Their backers include the Alibaba Entrepreneurs Fund, Stanford University, and celebrities Kevin Durant, Katie Perry, and Justin Timberlake, among others.

## Entities

- location expansion (topic)
- international expansion (topic)
- Franchise Magazine USA (publication)
- location opening (topic)
- Technology (sector)
- franchise system (topic)
- David Gibb (person)
- Spain (location)
- funding (topic)
- virtual reality (topic)
- Barcelona (location)
- Kevin Durant (person)

---
Originally reported by David Gibb, Franchise Magazine USA (https://franchisemagazineusa.com/sandbox-vr-to-debut-in-spain-this-october/). Summarized by Burnaze (https://burnaze.com/article/252d3097-fd4b-4cba-8cd9-c4a28319aaaf).