---
title: "VIO Med Spa Partners with Tom Cook and Adam Greenberg to Elevate Beauty and Wellness in Greater Washington DC"
url: https://burnaze.com/article/2582f258-890b-4338-8516-7b9e390eee50
source: "Franchising.com"
original_url: https://www.franchising.com/news/20231206_vio_med_spa_partners_with_tom_cook_and_adam_greenberg_to_elevate_beauty_and.html
category: "Medspa & aesthetics"
industry: "Beauty & Wellness"
segment: "Medspa & aesthetics"
published: 2023-12-06T12:00:00.000Z
modified: 2026-10-31T20:02:26.772Z
image: https://images.unsplash.com/photo-1450101499163-c8848c66ca85?w=1600&q=80&auto=format&fit=crop
---

# VIO Med Spa Partners with Tom Cook and Adam Greenberg to Elevate Beauty and Wellness in Greater Washington DC

**TL;DR:** VIO Med Spa partners with Tom Cook and Adam Greenberg to expand into the Washington DC area, bringing together VIO Med Spa's treatments with Cook's operational expertise. The partnership includes the acquisition of VIO Med Spa's Annapolis location and exclusive rights to the DMV region.

*originally published in Franchising.com on 2023-12-06. [Read the original](https://www.franchising.com/news/20231206_vio_med_spa_partners_with_tom_cook_and_adam_greenberg_to_elevate_beauty_and.html).*

## Story

- Business Opportunities

- V/O Med Spa

- News & Articles

December 06, 2023 // Franchising.com // Cleveland, Ohio - VIO Med Spa today announced an exciting partnership with Tom Cook, CEO of Pacific Bells and Anchor Point, and Adam Greenberg, President of Elevate Beauty, to expand VIO Med Spa's reach into the Washington DC Area. This marks a significant milestone for both companies, bringing together VIO Med Spa's curated collection of treatments with Tom Cook's track record of operational excellence and brand leadership.

The partnership includes the acquisition of VIO Med Spa's Annapolis, MD location and exclusive rights to the coveted DMV region. Under Cook's leadership, Anchor Point has achieved remarkable success with 14 franchise brands, including Taco Bell, Buffalo Wild Wings and European Wax Center.

"This partnership with VIO Med Spa represents a significant step forward in our mission to provide unparalleled beauty and wellness experiences to our customers," said Cook.

Ryan Rao, Chief Development Officer of VIO Med Spa, shares Cook's enthusiasm. "We’re thrilled to partner with Tom Cook, a visionary leader who has consistently demonstrated his ability to build and manage successful businesses," Rao stated. "Tom's expertise and insights, along with Adam Greenberg's operational acumen as President, will be invaluable."

The Greater Washington DC area can expect first-class services and products, including facials, injectables, skin rejuvenation and wellness.

## Entities

- Franchising.com (publication)
- franchise development (topic)
- Beauty & Wellness (sector)
- beauty and wellness (topic)
- regional expansion (topic)
- partnership expansion (topic)
- VIO Med Spa (company)
- Ryan Rao (person)
- Pacific Bells (company)
- Tom Cook (person)
- Adam Greenberg (person)
- Anchor Point (company)

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Originally reported by Franchising.com (https://www.franchising.com/news/20231206_vio_med_spa_partners_with_tom_cook_and_adam_greenberg_to_elevate_beauty_and.html). Summarized by Burnaze (https://burnaze.com/article/2582f258-890b-4338-8516-7b9e390eee50).