---
title: "WOWorks to Be Featured in “The Balancing Act” Airing on Lifetime TV"
url: https://burnaze.com/article/25a17ee5-b400-4c01-922e-afb5069fee0d
source: "Franchising.com"
original_url: https://www.franchising.com/news/20220712_woworks_to_be_featured_in_the_balancing_act_airing_on_lifetime_tv.html
category: "Restaurants"
industry: "Restaurants"
published: 2022-07-12T12:00:00.000Z
modified: 2026-11-01T01:10:18.722Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# WOWorks to Be Featured in “The Balancing Act” Airing on Lifetime TV

**TL;DR:** WOWorks, a holding company of healthy restaurant brands, will be featured on Lifetime TV's 'The Balancing Act' showcasing its menu items. The segment will highlight the company's mission to grow into one of the largest plant-based and healthier-for-you family of brands.

*originally published in Franchising.com on 2022-07-12. [Read the original](https://www.franchising.com/news/20220712_woworks_to_be_featured_in_the_balancing_act_airing_on_lifetime_tv.html).*

## Story

The segment is set to air at 7:30am on July 11th and will re-air on July 19th. It will be the first time since their recent acquisitions that the company will display all six of their brands publicly. Showcasing and creating customizable salads, wraps, acai bowls, dragon fruit bowls, smoothies, avocado toasts and more, Roddy and Taveau will use these fan-favorite meals to highlight the company's mission to grow into one of the largest plant-based and healthier-for-you family of brands in the restaurant sector.

"The great thing about Saladworks is that we have over sixty different ingredients you can choose from so you can never get bored," Taveau explained.

With Millennials and Gen Z making up over 60% of the U.S. population, guests have never been more health-conscious.

Young families and guests with active, on-the-go lifestyles are attracted to WOWorks family of fast casual restaurants because the brands feature customizable, healthy halo of ingredients and meal options on their menus. Taveau, a long-time Saladworks customer herself, introduced the brand in Tennessee and now owns two locations along with a quasi-location at East Tennessee State University that uses kitchen robotics to serve up healthy meals for students. In the segment, she will offer an owner's perspective on what makes these innovative brands so exciting and profitable.

"It's great to have pride in what you're doing. We love being our own business owners and creating our own culture," she said. "From marketing strategy to training, it is so helpful to have a great structure and support system in place."

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- fast casual (topic)
- Gen Z (person)
- Saladworks (company)
- Life Time (company)
- WOWorks (company)
- plant-based (topic)
- tv feature (topic)
- healthier menu (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20220712_woworks_to_be_featured_in_the_balancing_act_airing_on_lifetime_tv.html). Summarized by Burnaze (https://burnaze.com/article/25a17ee5-b400-4c01-922e-afb5069fee0d).