---
title: "Nation’s Restaurant News: Voodoo Brewing Co. Is Taking Craft Brewing to New Heights"
url: https://burnaze.com/article/263600bf-19f6-4b2a-8c4d-a28e1b5a1306
source: "1851 Franchise"
original_url: https://1851franchise.com/voodoobrewingco/nations-restaurant-news-voodoo-brewing-co-is-taking-craft-brewing-to-new-heights-2724539
category: "Restaurants"
industry: "Restaurants"
published: 2023-12-21T20:15:00.000Z
modified: 2026-11-01T01:10:14.575Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/2feb9f3470db3cc3e08ce578231670d41974.jpg
---

# Nation’s Restaurant News: Voodoo Brewing Co. Is Taking Craft Brewing to New Heights

**TL;DR:** Voodoo Brewing Co. is a unique brewpub franchise with 19 locations, offering a fusion of artisanal craftsmanship and innovation in its beer selection. The company is poised for exponential growth with over 80 franchised locations in the pipeline.

*originally published in 1851 Franchise on 2023-12-21. [Read the original](https://1851franchise.com/voodoobrewingco/nations-restaurant-news-voodoo-brewing-co-is-taking-craft-brewing-to-new-heights-2724539).*

## Story

Voodoo Brewing Co., the brewpub franchise, is carving its own path in the craft beer scene, and the name, which CEO Matteo Rachocki remains tight-lipped on the origins of, is only one of the elements that makes the brand unique. Each of the 19 brewery locations boasts lively and distinctive designs for its house beers with intricate and colorful artwork, uniquely tailored to each specific location.

The heart of Voodoo Brewing Co. lies in its beer selection, a result of global ingredient sourcing and innovative brewing techniques. Rachocki describes their approach as a fusion of artisanal craftsmanship and innovation, evident in the sacred art of brewing that defines their craft beers.

Diversity extends beyond the beer, however, with each location offering its own ambiance, described as "European meets beer hall meets shabby chic meets industrial." The company seeks spaces that feel like a home away from home, ensuring a cool and welcoming vibe for patrons.

Adding another layer to the experience is the carefully curated music playlists. Crafted at the corporate headquarters in Meadville, Pennsylvania, these playlists are tailored to each location, with specific music even designed to play at certain times of certain days. The connection between music and beer is so integral that the company leaves the stereo turned up, believing the beer responds positively to the lively atmosphere.

With over 80 franchised locations in the pipeline, Voodoo Franchise Group is poised for exponential growth. The goal is to have 25 brewpubs open by the end of 2023, spanning across states like Pennsylvania, Ohio, South Carolina, Tennessee, Colorado, Texas and Nevada. This ambitious expansion is driven by the passion of the Rachocki brothers, Matteo and Kurt, who transformed a struggling local Voodoo into a thriving franchise in 2012.

With spacious locations around 5,000 square feet, Voodoo Brewing Co. invites everyone to join the experience, emphasizing a culture that goes beyond the beer and resonates with a diverse audience.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- franchise expansion (topic)
- texas (location)
- brand growth (topic)
- ohio (location)
- Tennessee (location)
- Colorado (location)
- Pennsylvania (location)
- south carolina (location)
- Nevada (location)
- craft beer (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/voodoobrewingco/nations-restaurant-news-voodoo-brewing-co-is-taking-craft-brewing-to-new-heights-2724539). Summarized by Burnaze (https://burnaze.com/article/263600bf-19f6-4b2a-8c4d-a28e1b5a1306).