---
title: "Consumer Marketing Roundup: April 27, 2021"
url: https://burnaze.com/article/2657ac01-e9cf-4d0a-918d-dc912c1f6849
source: "Franchising.com"
original_url: https://www.franchising.com/articles/consumer_marketing_roundup_april_27_2021.html
author: "Eddy Goldberg"
category: "Franchise Industry"
industry: "Franchise Industry"
topics: ["Marketing"]
published: 2021-04-27T13:00:00.000Z
modified: 2026-11-01T02:29:38.229Z
image: https://imgs.franchising.com/art/articles/5927_plate.jpg
---

# Consumer Marketing Roundup: April 27, 2021

**TL;DR:** A consumer marketing roundup covers trends, tools, and reports in the franchise industry as of April 27, 2021. The roundup includes information on post-Covid consumer behavior, marketing trends, and reports from companies such as Numerator and Coca-Cola.

*By Eddy Goldberg, originally published in Franchising.com on 2021-04-27. [Read the original](https://www.franchising.com/articles/consumer_marketing_roundup_april_27_2021.html).*

## Story

As we enter the second quarter of 2021 Life Under Covid is looking up after a tough year. So let’s get positive (might as well!) as we dig into what’s new, what’s trending, and what’s happening in franchise consumer marketing and related news.

MARKETING TECH, TRENDS, TOOLS, & REPORTS How Marketers Are Reimagining the Consumer Journey in a Post-Covid World Numerator’s Vaccinated Shopper Behavior Tracker After a Year of Transformation, Executives Are All-In on Social Make Your Website Stand Out in 2021 with These Tips Coca-Cola Research Finds 5 Major Pandemic-Era Consumer Trends Linear vs. Advanced TV: The Current State of Television Advertising Transaction Data Is the Most Powerful Predictor of Future Behavior Ad Industry Moves Closer to a Single Cross-Media Measurement Solution Krispy Kreme Offers Free Donuts All Year to Customers Who Get Vaccinated COPING WITH COVID – REOPENING & RECOVERY U.S.

Retail Sales Surged in March on Stimulus, Vaccines 2021 Economic Outlook Bolstered by Additional Fiscal Stimulus Urban Land Institute & PwC Release 2021 Global Emerging Trends in Real Estate Report Alignable: Road to Recovery Report, April 2021 California Set To Drop Restaurant Restrictions on June 15 Can You Use the American Rescue Plan Act To Save Your Restaurant?

## Entities

- Franchising.com (publication)
- Franchise Industry (sector)
- Eddy Goldberg (person)
- franchise industry (topic)
- Coke (company)
- Krispy Kreme (company)
- PwC (company)
- Numerator (company)
- Alignable (company)
- marketing trends (topic)
- post-covid consumer behavior (topic)

---
Originally reported by Eddy Goldberg, Franchising.com (https://www.franchising.com/articles/consumer_marketing_roundup_april_27_2021.html). Summarized by Burnaze (https://burnaze.com/article/2657ac01-e9cf-4d0a-918d-dc912c1f6849).