---
title: "Benihana's Strategic Growth Plan Continues"
url: https://burnaze.com/article/268fc4cc-cb2b-4594-90c9-5e57d269b4fa
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210720_benihana39s_strategic_growth_plan_continues.html
category: "Restaurants"
industry: "Restaurants"
published: 2021-07-20T12:00:00.000Z
modified: 2026-11-01T02:27:38.947Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# Benihana's Strategic Growth Plan Continues

**TL;DR:** Benihana continues its strategic growth plan with the opening of a new restaurant, aiming to develop new locations and expand its brand through various initiatives. The company has nearly 90% brand recognition nationwide and serves over 15 million guests annually.

*originally published in Franchising.com on 2021-07-20. [Read the original](https://www.franchising.com/news/20210720_benihana39s_strategic_growth_plan_continues.html).*

## Story

This new Benihana restaurant supports the strategic plan announced last year centered on four key growth initiatives, which include:

- New Benihana and RA Sushi restaurant development in the U.S.;

- Select U.S. acquisitions;

- Select U.S. franchise development;

- International franchise development in the Caribbean, Central America and South America.

For over half a century, Benihana restaurants have provided guests with high-quality Japanese cuisine served up in a fun-filled, engaging teppanyaki experience. Benihana has nearly 90 percent brand recognition nationwide and attracts a consistent and growing guest base, with more than 15 million guests served annually across 103 locations. This enduring popularity has sparked the development of valuable partnerships including Benihana frozen food products with KraftHeinz and locations in select entertainment and sporting venues such as Yankee Stadium (Bronx, NY), Hard Rock Stadium (Miami Dolphins), the T-Mobile Center (Kansas City), Dignity Health Sports Park (LA Galaxy), and the Phoenix Suns Arena among others.

The impressive growth of Benihana's brands resulted in record-breaking revenues and industry-leading same store sales in 2017, 2018, 2019 and 2020.

"We are excited to continue to execute our growth plan with the addition of the Benihana Addison Walk restaurant," said Tom Baldwin, Chief Executive Officer and President of Benihana. "This is a strong market for our existing Benihana (Plano, Banner Drive, Las Colinas) and RA Sushi (Plano, Southlake, Addison) restaurants and we are confident that Dallas Fort Worth Metro will welcome another Benihana to this great city! We are working on several new locations for our Benihana and RA Sushi brands throughout the U.S."

The Benihana Addison restaurant will span 10,000 square feet with 22 teppanyaki tables, a full-service sushi bar, several private dining rooms and a dedicated area for our take-out and delivery business.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- franchise development (topic)
- brand expansion (topic)
- restaurant development (topic)
- T-Mobile (company)
- Kraft Heinz (company)
- strategic growth plan (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20210720_benihana39s_strategic_growth_plan_continues.html). Summarized by Burnaze (https://burnaze.com/article/268fc4cc-cb2b-4594-90c9-5e57d269b4fa).