---
title: "Social Geek Radio: Why Franchises Should Pay Attention to Pokémon Go"
url: https://burnaze.com/article/26c51831-32a8-489b-8d68-938e5e102a49
source: "1851 Franchise"
original_url: https://1851franchise.com/social-geek-radio-why-franchises-should-pay-attention-to-pokemon-go-5348
category: "Franchise Industry"
industry: "Franchise Industry"
topics: ["Emerging brands"]
published: 2016-07-29T15:10:00.000Z
modified: 2026-11-01T03:18:39.987Z
image: https://1851franchise.com/_next/image?url=https%3A%2F%2Fnewimage.1851franchise.com%2Fauthor%2Fcad5b051d37b6da1000b8500f25d84054276.jpg&w=3840&q=75
---

# Social Geek Radio: Why Franchises Should Pay Attention to Pokémon Go

**TL;DR:** Franchises can use Pokémon Go to increase foot traffic and engage with customers. The app's success has been viral, with users spending more time on it per day than Facebook.

*originally published in 1851 Franchise on 2016-07-29. [Read the original](https://1851franchise.com/social-geek-radio-why-franchises-should-pay-attention-to-pokemon-go-5348).*

## Story

Susan King, VP of Becoming Mom Spa and longtime friend of Social Geek Radio hosts Deb Evans and Jack Monson, joins this week’s podcast to discuss Pokémon Go. King has three boys who are all engaged with the new location-based app, so she’s sharing what she has learned.

The app’s success has been viral— TechCrunch reports that it’s the biggest U.S. mobile game ever, with users spending more time on it per day than Facebook. Even the National Parks are using Pokémon Go as an educational tool. Cities like Houston also have Facebook pages and websites dedicated to the app.

Now, franchising brands are getting in on the action and using Pokémon Go’s viral success to increase foot traffic to their locations.

Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR. Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University.

In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- Facebook (company)
- houston (location)
- Milwaukee (location)
- customer engagement (topic)
- Jack Monson (person)
- foot traffic (topic)
- Pokémon (company)
- viral success (topic)
- location-based app (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/social-geek-radio-why-franchises-should-pay-attention-to-pokemon-go-5348). Summarized by Burnaze (https://burnaze.com/article/26c51831-32a8-489b-8d68-938e5e102a49).