---
title: "Freddy’s Promotes Lindsey Kochanski to VP of Marketing"
url: https://burnaze.com/article/26d6a223-4274-45ad-98d6-3c05cd9329e4
source: "QSR Magazine"
original_url: https://www.qsrmagazine.com/news/freddys-promotes-lindsey-kochanski-to-vp-of-marketing/
author: "Ben Coley"
category: "Restaurants"
industry: "Restaurants"
topics: ["Marketing","People"]
published: 2026-11-02T17:57:30.000Z
modified: 2026-11-03T00:03:34.578Z
image: https://www.qsrmagazine.com/wp-content/uploads/2026/11/FreddysLindseyKochanski.jpg
---

# Freddy’s Promotes Lindsey Kochanski to VP of Marketing

**TL;DR:** Freddy's Frozen Custard & Steakburgers has promoted Lindsey Kochanski to Vice President of Marketing, where she will oversee the Brand Team and advance the company's marketing strategy. Lindsey Kochanski brings nearly 20 years of experience in brand strategy, retail and foodservice marketing, and digital programs.

*By Ben Coley, originally published in QSR Magazine on 2026-11-02. [Read the original](https://www.qsrmagazine.com/news/freddys-promotes-lindsey-kochanski-to-vp-of-marketing/).*

## Story

Fast-casual restaurant concept Freddy’s Frozen Custard & Steakburgers, announced today the promotion of Lindsey Kochanski to Vice President of Marketing.

In her new role, Kochanski will oversee the Brand Team and continue to advance Freddy’s marketing strategy. Her clear vision, thoughtful approach and ability to bring people together will help drive initiatives that increase traffic, promote sales, create efficiencies and support the brand’s continued growth.

“Lindsey pairs a strong strategic vision with a thoughtful, collaborative approach,” said Erin Walter, Freddy’s Chief Marketing Officer. “She understands how to translate brand strategy into programs that connect with distinct audiences and support our restaurants. Since joining Freddy’s, she has demonstrated an unwavering commitment to excellence and a deep understanding of our brand. I’m confident her leadership will help us build on our momentum and drive meaningful growth.”

Kochanski brings nearly 20 years of experience in brand strategy, retail and foodservice marketing, and digital programs. Before joining Freddy’s in 2023, she held marketing roles at The Coca-Cola Company, where she developed integrated plans, targeted campaigns and audience-specific tools.

## Entities

- General (sector)
- QSR Magazine (publication)
- brand growth (topic)
- marketing strategy (topic)
- Ben Coley (person)
- Coke (company)
- executive promotion (topic)
- Freddy's (company)
- Erin Walter (person)

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Originally reported by Ben Coley, QSR Magazine (https://www.qsrmagazine.com/news/freddys-promotes-lindsey-kochanski-to-vp-of-marketing/). Summarized by Burnaze (https://burnaze.com/article/26d6a223-4274-45ad-98d6-3c05cd9329e4).