---
title: "PJ’s Coffee Recruits Four Student-Athletes to Its “Active Roster”"
url: https://burnaze.com/article/26f9b54f-2c68-44b2-a230-7a17bc2ef54d
source: "Franchising.com"
original_url: https://www.franchising.com/news/20221208_pjs_coffee_recruits_four_studentathletes_to_its_active_roster.html
category: "Restaurants"
industry: "Restaurants"
published: 2022-12-08T12:00:00.000Z
modified: 2026-11-01T01:04:53.492Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# PJ’s Coffee Recruits Four Student-Athletes to Its “Active Roster”

**TL;DR:** PJ's Coffee has added four student-athletes to its roster in Name, Image and Likeness (NIL) partnerships to promote its menu options on social media. The coffeehouse utilizes Arabica coffee and offers a variety of beverages and food options.

*originally published in Franchising.com on 2022-12-08. [Read the original](https://www.franchising.com/news/20221208_pjs_coffee_recruits_four_studentathletes_to_its_active_roster.html).*

## Story

PJ’s Coffee has long been known for providing quality coffee to the masses. Now, it is adding quality people to help spread the word.

The coffeehouse is adding four student-athletes to its PJ’s Roster in Name, Image and Likeness (NIL) partnerships. The new additions are Sierra Ballard of LSU Gymnastics, Latanna Stone of LSU Golf, Messiah Bright of TCU Soccer and Karleen Bedre of University of Louisiana Soccer.

Combined, the five student-athletes boast over 58,000 followers on Tik Tok and Instagram and, with this partnership, they will utilize their social media platforms to talk about PJ’s Coffee menu options.

“Just like coffee and milk in a savory café au lait, having these stellar student-athletes partner with PJ’s makes for the perfect combination,” said Ballad Brands Executive VP and Chief Marketing Officer Leslie Monson.

PJ’s Coffee utilizes Arabica coffee, sourcing 14 origin coffees from Sumatra to Ethiopia, Colombia to Papua New Guinea. PJ’s carries a complete line of espresso-based beverages, flavored coffee and award-winning Original Cold Brew™ iced coffee, as well as a variety of food options. Fresh-baked pastries and desserts are available during multiple day parts. PJ’s Coffee is sourcing methods, from farm to cup, with a focus on supporting sustainability.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- sustainability (topic)
- social media marketing (topic)
- PJ's Coffee (company)
- coffee menu (topic)
- nil partnerships (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20221208_pjs_coffee_recruits_four_studentathletes_to_its_active_roster.html). Summarized by Burnaze (https://burnaze.com/article/26f9b54f-2c68-44b2-a230-7a17bc2ef54d).