---
title: "Workout Anytime Achieves Highest Average Unit Volume in Company History"
url: https://burnaze.com/article/270bd4ad-9038-465b-97ce-b58f046af009
source: "1851 Franchise"
original_url: https://1851franchise.com/workout-anytime-achieves-highest-average-unit-volume-in-company-history-2709490
category: "Gym & HVLP"
industry: "Fitness"
segment: "Gym & HVLP"
published: 2019-03-22T21:16:57.000Z
modified: 2026-11-01T02:34:56.398Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/932cf6abc596ed07f3e27fe65a6ecc64278.jpg
---

# Workout Anytime Achieves Highest Average Unit Volume in Company History

**TL;DR:** Workout Anytime achieves its highest average unit volume in the company's 20-year history, with growth in membership and services. The brand has experienced a 14 percent increase in membership over the last 24 months, with improvements in training, customer satisfaction, and brand positioning contributing to the record average unit volume.

*originally published in 1851 Franchise on 2019-03-22. [Read the original](https://1851franchise.com/workout-anytime-achieves-highest-average-unit-volume-in-company-history-2709490).*

## Key facts

- 14% membership increase in 24 months
- 75% organic growth
- 25% non-organic growth

## Story

Workout Anytime, a fast-growing fitness franchise with more than 175 units, has experienced incredible growth over the past few years, and recently celebrated its highest average unit volume in the company’s 20-year history.

A high average unit volume reflects growth in a number of areas, said Workout Anytime COO Mark de Gorter. First, it speaks to the brand’s ability to add incremental services to the business, which allows it to cast a wider net and bring in additional members. The brand has evolved beyond its core business to stay ahead of trends, like the addition of small group and HIIT classes.

Membership has increased 14 percent in the last 24 months, and attrition is declining, which points to more members staying longer and paying more for their memberships, all factoring into the record average unit volume. Improvements made in training, an investment in a customer satisfaction platform, and fresh brand positioning are also contributing factors.

## Membership growth

To highlight its results-based brand positioning, Workout Anytime released a campaign featuring real member testimonials. By showcasing real people of different age groups, genders, and fitness experiences, Workout Anytime tells its brand narrative through its members, which adds an important layer of validation to the brand.

To continue building on the momentum that began in 2018, Workout Anytime has plans to focus on growing from within. The brand has historically done very well with internal validation and organic growth, with a split of 75 percent organic growth and 25 percent from new owners. However, last year the split was closer to 50/50, which was a direct result of opening in Texas, a new state for the brand.

## Franchisee support

Workout Anytime has plans to focus on growing from within by supporting its existing franchisees. The brand has a strong culture and is committed to helping its franchisees succeed. One of those franchise owners is Kevin Edmonds, who owns five clubs in North Carolina, South Carolina, and Florida, and also serves as Area Developer for Workout Anytime in the Carolinas.

Edmonds notes that the brand’s growth and the factors that contributed to the record average unit volume are a result of the brand’s focus on its personal training program, its investment in training and customer satisfaction, and its real estate team’s efforts to improve site selection. These initiatives have helped improve the club’s conversion of walk-ins to members, and have helped the brand’s franchise owners, managers, and employees buy into the Workout Anytime culture.

The more training the brand provides, the more it filters down through the staff, which is huge. The staff is not just seeing this as a job, but as a career, and are buying into the culture not only of fitness and health, but also the Workout Anytime culture and how it differentiates itself from its competition.

## Entities

- 1851 Franchise (publication)
- unit expansion (topic)
- Fitness (sector)
- texas (location)
- Florida (location)
- franchisee support (topic)
- north carolina (location)
- south carolina (location)
- Workout Anytime (company)
- membership growth (topic)
- brand positioning (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/workout-anytime-achieves-highest-average-unit-volume-in-company-history-2709490). Summarized by Burnaze (https://burnaze.com/article/270bd4ad-9038-465b-97ce-b58f046af009).