---
title: "Juice It Up! Debuts in Greater Sacramento Area"
url: https://burnaze.com/article/2716d5f4-7ad8-4f41-83f5-8e5a4b130aaa
source: "Franchising.com"
original_url: https://www.franchising.com/news/20241104_juice_it_up_debuts_in_greater_sacramento_area.html
category: "Beverage & juice"
industry: "Restaurants"
segment: "Beverage & juice"
topics: ["Development & multi-unit"]
published: 2024-11-04T12:00:00.000Z
modified: 2026-10-31T18:31:44.126Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Juice It Up! Debuts in Greater Sacramento Area

**TL;DR:** Juice It Up! has opened a new location in Roseville, California, marking the brand's entry into the Greater Sacramento area. The location is owned and operated by Vivek Loomba of Freshly Squeezed, Inc.

*originally published in Franchising.com on 2024-11-04. [Read the original](https://www.franchising.com/news/20241104_juice_it_up_debuts_in_greater_sacramento_area.html).*

## Story

Juice It Up! has opened in Roseville, California, marking the brand’s entry into Greater Sacramento. The new Roseville location is owned and operated by resident Vivek Loomba of Freshly Squeezed, Inc. Located at Stanford Ranch, Juice It Up! is now serving its full menu of deliciously flavorful and fresh-squeezed raw juices, blended-to-order smoothies and açaí and superfruit bowls to Placer County locals and visitors alike.

"I’m thrilled to introduce Juice It Up! and its variety of smoothies, juices and superfruit bowls to Roseville and the Greater Sacramento area, which I am confident will welcome the brand’s diverse offerings," said Loomba. "Roseville’s growing population and vibrant, family-focused community made it a great choice for Juice It Up!"

Juice It Up! boasts a menu focused on flavor and functionality — crafted not only to taste great but support an active lifestyle. As an innovator of lesser known superfruits and functional food science, the brand has a wealth of smoothie, bowl, juice and snack options. For nearly three decades, Juice It Up! has helped guests “Live Life Juiced!,” a motto that underscores the brand’s commitment to providing products geared to fuel each day.

Juice It Up!’s new Roseville location is located at 6706 Stanford Ranch Road.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- franchise development (topic)
- location expansion (topic)
- Juice It Up! (company)
- new opening (topic)
- Roseville (location)
- Greater Sacramento (location)

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Originally reported by Franchising.com (https://www.franchising.com/news/20241104_juice_it_up_debuts_in_greater_sacramento_area.html). Summarized by Burnaze (https://burnaze.com/article/2716d5f4-7ad8-4f41-83f5-8e5a4b130aaa).