---
title: "DivaDance Franchise: Costs, Fees, Profit & Locations"
url: https://burnaze.com/article/2760dcb7-31aa-4bf0-8a85-e22a7c0682f9
source: "1851 Franchise"
original_url: https://1851franchise.com/franchise-deep-dive-divadance-franchise-costs-fees-profit-and-data-2725343
category: "Boutique fitness"
industry: "Fitness"
segment: "Boutique fitness"
topics: ["Finance & M&A"]
published: 2024-03-15T14:09:15.000Z
modified: 2026-11-01T01:08:09.953Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/c61144595039e946255311d7c8cdf6897589.jpg
---

# DivaDance Franchise: Costs, Fees, Profit & Locations

**TL;DR:** DivaDance is a dance studio franchise that offers classes, parties, and programs tailored for adults of all levels, founded by Jami Stigliano in New York City. The company has over 60 locations across the United States and provides comprehensive training and support to franchisees.

*originally published in 1851 Franchise on 2024-03-15. [Read the original](https://1851franchise.com/franchise-deep-dive-divadance-franchise-costs-fees-profit-and-data-2725343).*

## Story

DivaDance is a dance studio franchise that offers classes, parties, and programs tailored for adults of all levels.

DivaDance was founded by Jami Stigliano who had a passion for choreographing dance routines inspired by pop music icons. Her passion continued through her time at The University of Texas at Austin, where she was the captain of the dance team.

Stigliano later moved to New York City, where she created DivaDance as an alternative to traditional competitive dance studios. DivaDance was founded on the principles of inclusion, empowerment, and creating a safe space for adults of all levels to enjoy dance without the pressure of competition.

DivaDance began franchising in 2015, expanding its reach beyond New York City to locations nationwide. The company's mission evolved to focus on empowering adults across America, providing fulfilling job opportunities for choreographers and dance teachers, and supporting women in starting and running their own businesses through franchising. Today, DivaDance continues to grow, with headquarters in Austin, Texas, and over 60 locations across the United States.

DivaDance offers a variety of classes, parties, and programs that cater to adults, featuring all-levels choreography set to popular music in a fun and supportive environment. Franchisees make money through various revenue streams, including:

- Dance Classes for Adults: Offering classes tailored for adults of all levels, focusing on pop-music-inspired choreography.

- Private Parties: Hosting private events such as birthday parties, bachelorette parties, and team-building activities.

- Multi-Week Programs: Organizing multi-week dance programs for individuals or groups.

- Dance Recitals: Hosting recitals or performances to showcase students' progress.

- Apparel & Retail: Selling branded apparel and merchandise to customers.

DivaDance emphasizes building a community of like-minded individuals who are passionate about dance, confidence-building, and empowerment. The company values include inspiring confidence, building community, having fun, and changing lives.

The initial investment for a single unit franchise ranges from $36,000 to $69,400. The franchise fee ranges from $18,000 to $32,000, according to Entrepreneur.

DivaDance offers comprehensive training and support to franchisees, including:

- Assistance with marketing and advertising strategies

- Social media support and content creation

- In-person conferences and training

- Guidance on hiring, training, and coaching staff

- Modern communication and marketing tools

- Ongoing support from the corporate team and fellow franchise owners.

Jami Stigliano is the Founder and CEO of DivaDance, with Laura Coe serving as an Advisory Board Member, Joe Andosca as Chief Innovation Officer, and Marisa Lacey as Chief Community Officer.

## Entities

- 1851 Franchise (publication)
- franchise expansion (topic)
- Fitness (sector)
- Entrepreneur (publication)
- new york (location)
- franchise fees (topic)
- austin (location)
- women empowerment (topic)
- dance studio (topic)
- unit investment (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/franchise-deep-dive-divadance-franchise-costs-fees-profit-and-data-2725343). Summarized by Burnaze (https://burnaze.com/article/2760dcb7-31aa-4bf0-8a85-e22a7c0682f9).