---
title: "Pet Product News: Pet Wants Taps DeNita Carani as Brand President"
url: https://burnaze.com/article/277e3b18-21c7-4dce-9272-3ac0f2eab8b4
source: "1851 Franchise"
original_url: https://1851franchise.com/petwants/pet-product-news-pet-wants-taps-denita-carani-as-brand-president-2720773
category: "Pet retail"
industry: "Pets"
segment: "Pet retail"
topics: ["People"]
published: 2023-01-06T21:16:24.000Z
modified: 2026-11-01T02:09:46.617Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/5bfce7486fb2ca834c48bdd94cc43c8a4201.jpg
---

# Pet Product News: Pet Wants Taps DeNita Carani as Brand President

**TL;DR:** Pet Wants has appointed DeNita Carani as its brand president, citing her 10-plus years of experience in the franchise industry. Carani joined the brand in October and aims to focus on growing existing franchisees and serving them as an executive leader.

*originally published in 1851 Franchise on 2023-01-06. [Read the original](https://1851franchise.com/petwants/pet-product-news-pet-wants-taps-denita-carani-as-brand-president-2720773).*

## Story

Pet Wants, the pet health and wellness national franchise that focuses on providing fresh food to pets, recently announced a new addition to the leadership team. DeNita Carani joined the brand in October as the president. Her 10-plus years of experience in the franchise industry made her the perfect candidate to continue Pet Wants’ growth. Carani was looking into franchise opportunities when she came across Pet Wants.

“I was immediately drawn to the whole mission of the brand: promote the health and wellness of pets,” Carani said. “I am a rescue dog mom. I can’t remember a time when I didn’t have at least two rescue dogs in my family. I loved the idea of being a part of a brand that is full of franchisees who share my passion for pets. That was really attractive to me.”

Carani steps into her new role as president with experience as both a franchisor and a franchisee. Franchising has appealed to the new president because it allows everyday people to build a lifestyle for themselves in a structured environment. Carani wants to put focus on growing the franchisees that Pet Wants already has and discovering the best ways to serve them as an executive leader.

## Entities

- 1851 Franchise (publication)
- franchise growth (topic)
- Pets (sector)
- leadership change (topic)
- Pet Wants (company)
- DeNita Carani (person)
- pet health (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/petwants/pet-product-news-pet-wants-taps-denita-carani-as-brand-president-2720773). Summarized by Burnaze (https://burnaze.com/article/277e3b18-21c7-4dce-9272-3ac0f2eab8b4).