---
title: "London Jerk Brings It Home for Sides at Fried Chicken Contest"
url: https://burnaze.com/article/27840154-431c-48d1-9304-8be1ae0211fb
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260127_london_jerk_brings_it_home_for_sides_at_fried_chicken_contest.html
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
published: 2026-01-27T12:00:00.000Z
modified: 2026-10-31T20:29:37.739Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# London Jerk Brings It Home for Sides at Fried Chicken Contest

**TL;DR:** London Jerk, a brand by Sides, won the Technical Platter category at the Fried Chicken Contest with its bold and British flavors. The victory puts Sides in the fast-casual spotlight, showcasing its influence in the UK food scene.

*originally published in Franchising.com on 2026-01-27. [Read the original](https://www.franchising.com/news/20260127_london_jerk_brings_it_home_for_sides_at_fried_chicken_contest.html).*

## Story

London Jerk brought the heat and took the title, wowing judges to win the Technical Platter category.

The trophy-winning spread packed in a burger, tenders, wings, slaw and gravy, all finished with award-winning London Jerk spice and buttermilk ranch.

Aaron Moore-Saxon, Managing Director of Sides, said: “London Jerk is where bold meets British. This win proves big flavour and top-quality chicken belong together.

“We’re all about creating food that feels fresh, culturally connected and built on quality. This award shows we’re raising the bar in the UK fast-casual scene.”

The competition, hosted by Dine Out Magazine, attracted top national brands and standout independents but Sides’ London Jerk stole the spotlight, winning judges over with its bold flavour and quality.

The victory puts Sides firmly in the fast-casual spotlight, showing the Sidemen’s influence stretched well beyond YouTube, and shows no signs of slowing.

Hungry fans won’t have to wait to get a taste, with the award-winning London Jerk available now and the full platter landing soon for a limited run.

Sides is cranking up the heat on UK hot chicken, leading with fearless flavours and a culture first attitude. Driven by the iconic Sides Scale, built on heat, hype and heart, the brand fuses a Nashville fire with a proudly British twist that hits different.

London Jerk bring it home with big, vibrant spice and 100% Red Tractor British chicken, delivering knockout flavour, quality and credibility in every single bite.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- food quality (topic)
- Sides (company)
- brand competition (topic)
- fried chicken contest (topic)
- uk fast casual (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20260127_london_jerk_brings_it_home_for_sides_at_fried_chicken_contest.html). Summarized by Burnaze (https://burnaze.com/article/27840154-431c-48d1-9304-8be1ae0211fb).