---
title: "Authority Brands Announces Launch of Lawn Squad"
url: https://burnaze.com/article/2788367d-b458-4e72-a57a-87309be51fdb
source: "Franchising.com"
original_url: https://www.franchising.com/news/20231027_authority_brands_announces_launch_of_lawn_squad.html
category: "Lawn & pest"
industry: "Home Services"
segment: "Lawn & pest"
published: 2023-10-27T12:00:00.000Z
modified: 2026-10-31T20:03:27.969Z
image: https://images.unsplash.com/photo-1572120360610-d971b9d7767c?w=1600&q=80&auto=format&fit=crop
---

# Authority Brands Announces Launch of Lawn Squad

**TL;DR:** Authority Brands has launched Lawn Squad, a new home service lawn care company offering services including lawn fertilization and weed control. The company was originally founded as Weed Pro in 2001 by Rob Palmer and was acquired by Authority Brands in April.

*originally published in Franchising.com on 2023-10-27. [Read the original](https://www.franchising.com/news/20231027_authority_brands_announces_launch_of_lawn_squad.html).*

## Story

Originally founded in 2001 by Rob Palmer in Ohio as Weed Pro, the business currently serves the needs of the Cleveland, Columbus, and Cincinnati markets.

“Our mission is to provide exceptional lawn care along with a platform for franchise owners who share our passion for excellence,” said Rob Palmer, founder of Weed Pro, now franchising as Lawn Squad.

Lawn Squad is proud to use a technologically advanced software program that helps owners in real-time to scale quicker and provides technicians and business efficiency. From homes to businesses, Lawn Squad remains steadfast in meeting the distinctive needs of its diverse clientele. The comprehensive service offerings underscore Lawn Squad’s commitment to nurturing lush, resilient lawns that stand as a testament to its expertise and care.

"The transformation of Weed Pro to Lawn Squad as a franchise brand represents a milestone in our ongoing commitment to innovation and growth. With the acquisition of Weed Pro in April, we saw a remarkable opportunity to elevate the brand and expand its reach,” said Craig Donaldson, CEO of Authority Brands. “As Lawn Squad joins our portfolio of home service brands, we are excited to provide the necessary support and resources for the business’s continued success. Under Rob Palmer’s leadership, I expect Lawn Squad to become a national brand in no time."

## Entities

- Franchising.com (publication)
- Home Services (sector)
- franchising (topic)
- home services (topic)
- Authority Brands (company)
- lawn care (topic)
- Lawn Squad (company)
- brand launch (topic)
- Rob Palmer (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20231027_authority_brands_announces_launch_of_lawn_squad.html). Summarized by Burnaze (https://burnaze.com/article/2788367d-b458-4e72-a57a-87309be51fdb).