---
title: "Forbes: Hand & Stone Massage and Facial Spa Finds Customers Still Want Massages in Current Climate"
url: https://burnaze.com/article/27b111e4-89c2-4ff0-afc8-f9fd4d2a8fbc
source: "1851 Franchise"
original_url: https://1851franchise.com/forbes-hand-stone-massage-and-facial-spa-finds-customers-still-want-massages-in-current-climate-2713139
category: "Spa & massage"
industry: "Beauty & Wellness"
segment: "Spa & massage"
published: 2020-05-21T21:16:47.000Z
modified: 2026-11-01T02:28:53.403Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/53766b555f891b075eb6de513d3484c73883.jpg
---

# Forbes: Hand & Stone Massage and Facial Spa Finds Customers Still Want Massages in Current Climate

**TL;DR:** Hand & Stone Massage and Facial Spa sees strong demand with 464 locations despite COVID-19, with about a third of locations reopened and plans to have 170 spas open by June 1st. The company has collected 70 percent of its membership fees during closures.

*originally published in 1851 Franchise on 2020-05-21. [Read the original](https://1851franchise.com/forbes-hand-stone-massage-and-facial-spa-finds-customers-still-want-massages-in-current-climate-2713139).*

## Story

**In a time of social distancing due to COVID-19, Todd Leff, CEO of** **Hand & Stone Massage and Facial Spa****, spoke with** **Forbes** **about how demand for massage and facial services is still strong.**

**Hand & Stone has started to reopen some locations with strict guidelines in place. “The response has been tremendous,” Leff said in an interview with the publication. “There is a lot of pent-up demand.”**

**Of Hand & Stone’s 464 locations, about a third of locations have reopened this week and the company hopes to have 170 spas open by June 1st. Some of the reopened locations include spas in Georgia, Utah, Colorado, Florida, Texas and Ohio.**

**Hand & Stone has been able to collect 70 percent of its membership fees during the closures and are rewarding customers who stayed with them by giving them first dibs on appointments for locations that reopened.**

**“We’re month to month, so any time a customer could call up and say ‘I want to freeze my payments, I don’t want any more charges’ and yet they didn’t do that,” Leff said. “They stayed with us to help support these small businesses,” he said.**

## Entities

- 1851 Franchise (publication)
- Beauty & Wellness (sector)
- texas (location)
- Florida (location)
- Forbes (company)
- Georgia (location)
- ohio (location)
- Colorado (location)
- covid-19 impact (topic)
- beauty and wellness (topic)
- Utah (location)
- Hand & Stone (company)

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Originally reported by 1851 Franchise (https://1851franchise.com/forbes-hand-stone-massage-and-facial-spa-finds-customers-still-want-massages-in-current-climate-2713139). Summarized by Burnaze (https://burnaze.com/article/27b111e4-89c2-4ff0-afc8-f9fd4d2a8fbc).