---
title: "Food Management: Checkers & Rally's Launches Fish-Centric Limited Time Offers During Lent"
url: https://burnaze.com/article/27b7d6dc-511b-4fdf-9ebd-3fb01a2bbad8
source: "1851 Franchise"
original_url: https://1851franchise.com/food-management-checkers-rallys-launches-fish-centric-limited-time-offers-during-lent-3439
category: "Burger"
industry: "Restaurants"
segment: "Burger"
topics: ["Marketing"]
published: 2016-01-25T20:15:05.000Z
modified: 2026-11-01T04:13:23.802Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/c98c34e786e70559f66b3328d04049e773160125153505.jpeg
---

# Food Management: Checkers & Rally's Launches Fish-Centric Limited Time Offers During Lent

**TL;DR:** Checkers and Rally's are launching fish-centric limited time offers during Lent, with a new Alaskan pollack sandwich featuring a pale ale-infused batter. Nearly 60 percent of all fish sandwich LTOs are introduced during February and March, according to Datassential.

*originally published in 1851 Franchise on 2016-01-25. [Read the original](https://1851franchise.com/food-management-checkers-rallys-launches-fish-centric-limited-time-offers-during-lent-3439).*

## Story

The Lent season can renew a brand's seafood revenue stream and in order to attract the Lent consumer many restaurants are finding new and innovative ways to prepare and present fried fish. Food Management examined the issue in a recent article.

According to Datassential, nearly 60 percent of all fish sandwich, LTO's, and new items are introduced during February and March, right before the 40 days where millions who observe Lent abstain from eating meat. Checkers and Rally's restaurants will roll out a new fish LTO for Lent. The Tampa-based franchise brand will offer a new Alaskan pollack with a batter infused with a pale ale, developed by Ryan Joy, the brand's senior director of research & development, who told Food Management that fish is a "huge traffic driver" during the Lenten season, noting sales are especially strong on Fridays.

Joy also told Food Management the new LTO taps into the emerging craft beer trend, as well as a resurgence of fish and chips.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Checkers (company)
- Rally's (company)
- limited time offers (topic)
- Datassential (company)
- lent season (topic)
- seafood revenue (topic)
- fish sandwiches (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/food-management-checkers-rallys-launches-fish-centric-limited-time-offers-during-lent-3439). Summarized by Burnaze (https://burnaze.com/article/27b7d6dc-511b-4fdf-9ebd-3fb01a2bbad8).