---
title: "TruBlue’s Successful Business Model in a Post-COVID World"
url: https://burnaze.com/article/27b9c715-8dd7-4782-b1d4-bd18ac31a20f
source: "1851 Franchise"
original_url: https://1851franchise.com/trubluehomeserviceally/trublues-successful-business-model-in-a-post-covid-world-2721132
category: "Home Services"
industry: "Home Services"
published: 2023-02-14T18:13:22.000Z
modified: 2026-11-01T02:09:29.503Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/ef8407562f17849e6b87d2ff077d4a590.jpg
---

# TruBlue’s Successful Business Model in a Post-COVID World

**TL;DR:** TruBlue Total House Care has experienced significant growth over the last two years, expanding its home maintenance and handyman services to meet the demand for home repairs and maintenance. The brand now has over 80 locations across the country.

*originally published in 1851 Franchise on 2023-02-14. [Read the original](https://1851franchise.com/trubluehomeserviceally/trublues-successful-business-model-in-a-post-covid-world-2721132).*

## Story

TruBlue Total House Care, a handyman and home maintenance service with over 80 units, has exploded in growth over the last two years.

TruBlue President Sean Fitzgerald recently spoke with HomeCare Magazine where he explained how the brand has reached new heights of success, and why they don’t see any sign of slowing. Fitzgerald says that in a post-COVID world, the demand for home repairs and maintenance has skyrocketed, especially because more seniors are aging at home, rather than being placed in nursing homes.

Some seniors today don’t have the best quality of life, and that’s where TruBlue steps in. The brand is designed to give older adults independence by helping them maintain their homes so they can stay in their own comfort zone longer. He says that not only is this a great business model that’s helped them expand but it’s also allowed them to become a business with a purpose, which has been a contributing factor to why TruBlue has seen such success.

Over the last two years, TruBlue has seen exponential growth and now has more than 80 locations across the country.

*The initial investment to start a TruBlue Total House Care ranges from $65,050 to $91,400 and interested owners can visit* *www.trubluefranchise.com* *to learn more about franchise opportunities.*

## Entities

- 1851 Franchise (publication)
- franchise growth (topic)
- Home Services (sector)
- senior care (topic)
- business model (topic)
- Sean Fitzgerald (person)
- TruBlue Total House Care (company)
- home maintenance (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/trubluehomeserviceally/trublues-successful-business-model-in-a-post-covid-world-2721132). Summarized by Burnaze (https://burnaze.com/article/27b9c715-8dd7-4782-b1d4-bd18ac31a20f).