---
title: "H&R Block’s New Direct Import Feature Makes Switching from TurboTax to H&R Block DIY Online Fast and Easy"
url: https://burnaze.com/article/2800fe0d-e0d2-40a2-b4aa-16afd591abd0
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240129_hr_blocks_new_direct_import_feature_makes_switching_from_turbotax_to_hr_blo.html
category: "Franchisors"
industry: "Franchise Industry"
segment: "Franchisors"
topics: ["Finance & M&A"]
published: 2024-01-29T12:00:00.000Z
modified: 2026-10-31T20:01:25.868Z
image: https://images.unsplash.com/photo-1526304640581-d334cdbbf45e?w=1600&q=80&auto=format&fit=crop
---

# H&R Block’s New Direct Import Feature Makes Switching from TurboTax to H&R Block DIY Online Fast and Easy

**TL;DR:** H&R Block introduces Direct Import, a feature that allows users to easily switch from TurboTax by importing their prior year tax return data. Direct Import is available across all H&R Block DIY online tax filing options at no extra cost.

*originally published in Franchising.com on 2024-01-29. [Read the original](https://www.franchising.com/news/20240129_hr_blocks_new_direct_import_feature_makes_switching_from_turbotax_to_hr_blo.html).*

## Story

KANSAS CITY, Mo., Jan. 29, 2024 // GLOBE NEWSWIRE // - H&R Block today introduced Direct Import. Today, nearly 65 million people choose to file their own taxes. This innovative integration accelerates the tax preparation process and minimizes the time spent searching for and manually inputting the information from last year needed to file their taxes.

Direct Import pulls in an individual’s prior year tax return data from TurboTax directly into H&R Block DIY online products. A tax filer simply inputs the phone number associated with their TurboTax account to make the switch. H&R Block’s innovative integration then leverages authenticated data retrieval to import up to 150 data fields, saving tax filers significant time and effort.

“We hear from consumers that switching is daunting because it is too difficult to move their data. The perception is that switching is too hard even when they know there are better options,” said Heather Watts, SVP of Consumer Tax Products, H&R Block. “Direct Import is designed to remove the barrier to switching and give consumers complete control to choose Block for their taxes and the ease to bring their data with them.”

Direct Import offers a secure and convenient way to transfer personal tax information. Direct Import is available today. It is offered across all of H&R Block’s DIY online tax filing options at no extra cost when people prepare their taxes with H&R Block Free, Deluxe, Premium, or Self-Employed Online Editions.

With the recent launch of AI Tax Assist, H&R Block is delivering DIY tax filers, in paid options, instant, unlimited AI tax help this season with the latest technology from Microsoft Azure OpenAI to further streamline and simplify the tax preparation process. Individuals in paid options also have access to live expert help at no additional charge.

## Entities

- Franchising.com (publication)
- Franchise Industry (sector)
- Microsoft (company)
- H&R Block (company)
- OpenAI (company)
- tax preparation (topic)
- turbotax (topic)
- direct import (topic)
- diy online tax filing (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240129_hr_blocks_new_direct_import_feature_makes_switching_from_turbotax_to_hr_blo.html). Summarized by Burnaze (https://burnaze.com/article/2800fe0d-e0d2-40a2-b4aa-16afd591abd0).