---
title: "Bed Bath & Beyond unveils franchise initiative"
url: https://burnaze.com/article/2854dab5-859d-4731-b088-f651ca022cd9
source: "Franchise Magazine USA"
original_url: https://franchisemagazineusa.com/bed-bath-beyond-unveils-franchise-initiative/
author: "Andrew Carlo"
category: "Remodel & surfaces"
industry: "Home Services"
segment: "Remodel & surfaces"
published: 2025-12-02T13:26:56.000Z
modified: 2026-11-01T01:01:09.850Z
image: https://franchisemagazineusa.com/wp-content/uploads/2025/10/bed-bath-beyond.jpg
---

# Bed Bath & Beyond unveils franchise initiative

**TL;DR:** Bed Bath & Beyond plans to launch a national franchise system, enabling local owners to deliver personal service and leverage national infrastructure. The company aims to grow in a capital-efficient manner through this system.

*By Andrew Carlo, originally published in Franchise Magazine USA on 2025-12-02. [Read the original](https://franchisemagazineusa.com/bed-bath-beyond-unveils-franchise-initiative/).*

## Key facts

- Bed Bath & Beyond launches national franchise system
- 80% of store assortment curated by company
- 20% localized by franchisees

## Story

Bed Bath & Beyond, Inc. announced it plans to launch a national franchise system.

In its present incarnation, Bed, Bath & Beyond is an e-commerce retailer that also owns the Kirkland’s Home, Overstock and buybuy Baby brands.

“Our goal is to grow Bed Bath and Beyond in the most capital efficient manner,” said Marcus Lemonis, executive chairman of Bed Bath & Beyond. “This system enables local owners to deliver personal service and local flavor while leveraging our national infrastructure, marketing, and technology.”

## Company history

The original Bed Bath & Beyond went bankrupt in 2023 and closed its remaining big box stores. Overstock.com acquired the brand and its intellectual properties the same year and rebranded as Bed, Bath & Beyond.

The retail brand has traditionally specialized in housewares, furniture, and specialty home items. At its height around 2019, Bed Bath & Beyond operated well over 1,500 stores in the United States, Canada, and Puerto Rico.

lows the company to operate a smaller footprint of corporate stores nationwide while a complementary franchise network extends its reach, touching nearly every major community in America.

## Franchise model details

Franchise locations will feature turnkey formats of a traditional Bed Bath & Beyond, including “Home, Kitchen Living, Storage & Organization, and Holiday Shoppe” sub-brands with a neighborhood feel, the company said.

Additionally, about 80% of each store’s assortment will be curated by Bed Bath & Beyond, with 20% localized by franchisees to highlight regional products and designers.

“Our team, led by Ron Taylor, Vice President of Franchise Development, is collaborating with Amy Sullivan from the Retail Omnichannel Organization, Tom Spadea, Co-Founder of Spadea Lignana Franchise Attorneys, and Brian Luciani, Chief Growth Officer at SMB Franchise Advisors,” Lemonis added. “Together, they will provide franchisees with expert guidance, operational support, and oversight to ensure brand standards and execution remain consistent nationwide.”

Other features of the new franchise model include providing franchisees with access to tokenization through a tZERO platform to provide capital efficiency, easy equity raises, and democratized ownership. The company noted that franchisees will also have access to Bed Bath & Beyond’s suite of AI-powered tools and data analytics capabilities.

## Entities

- Home Services (sector)
- Franchise Magazine USA (publication)
- franchise model (topic)
- Andrew Carlo (person)
- national expansion (topic)
- SMB Franchise Advisors (company)
- Tom Spadea (person)
- retail franchise (topic)
- franchise initiative (topic)
- Bed Bath & Beyond (company)

---
Originally reported by Andrew Carlo, Franchise Magazine USA (https://franchisemagazineusa.com/bed-bath-beyond-unveils-franchise-initiative/). Summarized by Burnaze (https://burnaze.com/article/2854dab5-859d-4731-b088-f651ca022cd9).