---
title: "Franchisees in Marketing Programs"
url: https://burnaze.com/article/28ec114c-17a2-4d77-b6df-44aca25f49c0
source: "1851 Franchise"
original_url: https://1851franchise.com/franchisingcom-involving-franchisees-in-your-marketing-programs-part-1-2719122
category: "Franchise Industry"
industry: "Franchise Industry"
topics: ["Marketing"]
published: 2022-07-15T13:08:00.000Z
modified: 2026-11-01T02:11:28.721Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/3f2b4ef596c709cb9c6e1eded3be67838427.jpg
---

# Franchisees in Marketing Programs

**TL;DR:** Franchisees typically invest 2% to 5% of gross revenue in marketing, and a comprehensive marketing plan is critical to secure franchisee buy-in. Property Management Inc. (PMI) is rolling out new technologies and programs to promote their brand.

*originally published in 1851 Franchise on 2022-07-15. [Read the original](https://1851franchise.com/franchisingcom-involving-franchisees-in-your-marketing-programs-part-1-2719122).*

## Story

CMOs and other marketing leaders must help franchisees understand how investing in marketing builds their location and the brand as a whole.

As brands such as Property Management Inc. (PMI) roll out new technologies and programs to promote their brand, a comprehensive marketing plan is critical to secure franchisee buy-in to a brand’s marketing spend. In an ever-changing marketplace, growth comes from the need for transparency among franchisors and franchisees.

“It’s all about setting up your franchisees for success,” says PMI. “Even though there is no one-size-fits-all approach to certain challenges when it comes to marketing, there are systems and processes we can put in place with marketing operations that can help drive a business. The goals are to be strategic with that and make sure everything ladders up to the parent brand.”

Marketing fees typically range from 2% to 5% of a franchisee’s gross revenue, so owners want to ensure they get what they are paying for.

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- brand promotion (topic)
- Property Management Inc. (company)
- franchisee investment (topic)
- marketing programs (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/franchisingcom-involving-franchisees-in-your-marketing-programs-part-1-2719122). Summarized by Burnaze (https://burnaze.com/article/28ec114c-17a2-4d77-b6df-44aca25f49c0).