---
title: "iSmash Opens in Phoenixville, Pennsylvania"
url: https://burnaze.com/article/2981dffb-967d-463b-8688-65b2ac764a60
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260417_ismash_opens_in_phoenixville_pennsylvania.html
category: "Emerging"
topics: ["Emerging brands","Development & multi-unit"]
published: 2026-04-17T12:00:00.000Z
modified: 2026-10-31T16:26:45.260Z
image: https://images.unsplash.com/photo-1454165804606-c3d57bc86b40?w=1600&q=80&auto=format&fit=crop
---

# iSmash Opens in Phoenixville, Pennsylvania

**TL;DR:** iSmash has opened a new location in Phoenixville, Pennsylvania, offering Rage Room and Splatter Paint sessions, led by local entrepreneurs Christine Chang and Corina Dumitru-Fritz. The venue features multiple experience rooms and introduces a new interactive attraction called Floor Frenzy.

*originally published in Franchising.com on 2026-04-17. [Read the original](https://www.franchising.com/news/20260417_ismash_opens_in_phoenixville_pennsylvania.html).*

## Story

The experience offers guests a safe, interactive environment to break away from everyday stress through curated Rage Room and Splatter Paint sessions. Designed for both individuals and groups, the venue features multiple experience rooms ideal for birthdays, corporate team-building events and private celebrations.

Leading the Phoenixville opening are local entrepreneurs and sisters Christine Chang and Corina Dumitru-Fritz, who are launching their first franchise together. With backgrounds spanning academics, social media, biochemistry and business ownership, the duo brings a unique blend of creativity and operational expertise to the venture. Together, they aim to establish iSmash Phoenixville as a go-to destination for entertainment and community connection.

“As sisters, we’ve always wanted to build something meaningful together that brings people joy,” said Dumitru-Fritz. “Phoenixville has such a vibrant, creative energy, and we’re looking forward to officially open our doors and offering a space where people can let loose, celebrate and make lasting memories.”

In addition to its signature experiences, the Phoenixville location is the first in the iSmash system to introduce Floor Frenzy, a new interactive attraction featuring responsive LED floor tiles and illuminated wall buttons that challenge players’ speed, coordination and reaction time in a dynamic, high-tech environment.

“Christine and Corina embody the passion and community focus that define iSmash,” said Steven Shortino, founder and CEO of iSmash. “We’re excited to see them bring this concept to Phoenixville and introduce a new kind of entertainment experience to the region.”

Founded on the idea of stress relief through interactive entertainment, iSmash has quickly expanded nationwide with venues that blend physical activity, creativity and social connection. Each location provides all necessary safety gear and materials for experiences, ensuring a fun and secure environment for guests of all experience levels.

## Entities

- Franchising.com (publication)
- location expansion (topic)
- franchise opening (topic)
- Emerging (sector)
- iSmash (company)
- Steven Shortino (person)
- entertainment concept (topic)
- Christine Chang (person)
- Corina Dumitru-Fritz (person)
- Phoenixville, Pennsylvania (location)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20260417_ismash_opens_in_phoenixville_pennsylvania.html). Summarized by Burnaze (https://burnaze.com/article/2981dffb-967d-463b-8688-65b2ac764a60).