---
title: "QSR: Cheba Hut Celebrates Milestone Anniversary"
url: https://burnaze.com/article/298479c2-2273-4b97-9962-ecc1509d16dc
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-cheba-hut-celebrates-milestone-anniversary-2707759
category: "QSR"
industry: "Restaurants"
segment: "QSR"
published: 2018-09-06T02:21:00.000Z
modified: 2026-11-01T04:08:27.355Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/fd203b8ce1787bec5d12f68861e3b6a01837.jpg
---

# QSR: Cheba Hut Celebrates Milestone Anniversary

**TL;DR:** Cheba Hut celebrates its 20th anniversary, growing into a recognizable fast-casual concept. The brand aims to saturate its current markets and expand into new territories such as California, Illinois, and Texas.

*originally published in 1851 Franchise on 2018-09-06. [Read the original](https://1851franchise.com/qsr-cheba-hut-celebrates-milestone-anniversary-2707759).*

## Story

It has been 20 years since Cheba Hut began riding the Green Wave and creating marijuana-themed sandwiches. The sub franchise has now grown into one of the most recognizable fast-casual concepts in the industry.

According to QSR, Cheba Hut founder, Scott Jennings, did not establish Cheba Hut to gain big financial success, but rather to create a counterculture to classic business customs. Cheba Hut still remains dedicated to providing an eating experience in a relaxed, eclectic environment where made-to-order food is served by genuine people and everyone can feel comfortable -- even with the recent expansion the brand has experienced.

Cheba Hut aims to saturate the markets it’s currently in, but is also aggressively targeting new territories such as California, Illinois and Texas.

“Our sweet spot for new markets is a minimum of three stores, especially when we roll into new markets,” said Chief Relationship Officer, Seth Larson.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- texas (location)
- fast casual (topic)
- California (location)
- Illinois (location)
- Cheba Hut (company)
- Scott Jennings (person)
- anniversary (topic)
- market saturation (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/qsr-cheba-hut-celebrates-milestone-anniversary-2707759). Summarized by Burnaze (https://burnaze.com/article/298479c2-2273-4b97-9962-ecc1509d16dc).