---
title: "LL Cool J partners with largest Phenix Salon Suites franchisee to develop key U.S. markets"
url: https://burnaze.com/article/29961302-79cb-414d-a202-25e5344f3ad4
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/ll-cool-j-partners-with-largest-phenix-salon-suites-franchisee-to-develop-key-u-s-markets
author: "Kieran M"
category: "Hair & salon suites"
industry: "Beauty & Wellness"
segment: "Hair & salon suites"
published: 2021-07-05T10:30:00.000Z
modified: 2026-10-31T16:56:45.362Z
image: https://images.unsplash.com/photo-1507679799987-c73779587ccf?w=1600&q=80&auto=format&fit=crop
---

# LL Cool J partners with largest Phenix Salon Suites franchisee to develop key U.S. markets

**TL;DR:** LL Cool J has partnered with Kevin Davis, the largest Phenix Salon Suites franchisee, to develop the East Coast market. The partnership aims to own and operate Phenix locations in key markets such as Los Angeles and New York.

*By Kieran M, originally published in Global Franchise on 2021-07-05. [Read the original](https://www.global-franchise.com/news/ll-cool-j-partners-with-largest-phenix-salon-suites-franchisee-to-develop-key-u-s-markets).*

## Story

**The prolific musician will partner with Kevin Davis to develop the East Coast market.**

LL Cool J, a musician known for tracks such as ‘Mama Said Knock You Out’ and ‘I’m Bad’, has partnered with Phenix Salon Suites’ largest franchisee, Kevin Davis, to own and operate Phenix locations throughout the East Coast.

The specific markets targeted for development include Queens, Brooklyn, and Manhattan, in addition to the Los Angeles market.

“I have known Gina Rivera, founder of Phenix Salon Suites, for several years now,” said LL COOL J. “I love the fact that Gina is not only the founder but also an active stylist with over 42,000 hours behind a chair servicing clients. She truly understands what it takes to make a difference in the lives of cosmetologists and estheticians.

“Together, we are helping them realize their dreams of owning and operating their very own businesses. With Phenix, lifestyle professionals have the opportunity to flourish creatively, financially, and professionally. I’m excited to be a part of such a winning organization.”

Community has always been a part of LL Cool J’s projects and investments, including Rock The Bells, where he makes a point to put ownership of the company back in the hands of hip-hop culture’s pioneers and the Black community.

“I could not be more excited to partner with LL Cool J and together, accelerate our growth plans to further expand Phenix Salon Suites in key markets such as Los Angeles and New York,” says Kevin Davis, an existing Phenix franchisee.

“We’re excited to help lifestyle professionals pursue their dream of owning their own business by making salon suites more accessible within priority markets. The timing of our partnership could not be more perfect, right on the heels of LL Cool J’s long overdue recognition with the Rock & Roll Hall of Fame. His highly successful career spanning decades within the music and film industries will no doubt soon create a similar legacy in the salon suites space.”

Phenix Salon Suites was founded in 2007 by Gina Rivera, and has been franchising since 2012. The brand currently has over 300 locations across 33 states, and has plans to expand internationally.

## Entities

- franchise expansion (topic)
- Beauty & Wellness (sector)
- Global Franchise (publication)
- partnership (topic)
- Kieran M (person)
- beauty and wellness (topic)
- Phenix Salon Suites (company)
- Gina Rivera (person)
- us market (topic)
- US Market (location)

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Originally reported by Kieran M, Global Franchise (https://www.global-franchise.com/news/ll-cool-j-partners-with-largest-phenix-salon-suites-franchisee-to-develop-key-u-s-markets). Summarized by Burnaze (https://burnaze.com/article/29961302-79cb-414d-a202-25e5344f3ad4).