---
title: "Watching Social Media in Real Time: How Restaurants Can Gauge Guest Enjoyment Through Posts"
url: https://burnaze.com/article/29d5df5b-6ebf-4c68-9273-6267ac71294a
source: "1851 Franchise"
original_url: https://1851franchise.com/watching-social-media-in-real-time-how-restaurants-can-gauge-guest-enjoyment-through-posts-2709675
category: "Restaurants"
industry: "Restaurants"
topics: ["Technology"]
published: 2019-04-11T16:11:01.000Z
modified: 2026-11-01T02:34:04.467Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/743f6ea012c10bfe025501628199a2e38746.jpg
---

# Watching Social Media in Real Time: How Restaurants Can Gauge Guest Enjoyment Through Posts

**TL;DR:** The Modern, a restaurant in New York City, uses social media to gauge guest enjoyment and engagement. Restaurants are increasing their presence on social media platforms to interact with guests and monitor their brand in real time.

*originally published in 1851 Franchise on 2019-04-11. [Read the original](https://1851franchise.com/watching-social-media-in-real-time-how-restaurants-can-gauge-guest-enjoyment-through-posts-2709675).*

## Story

NYC’s The Modern is bringing guest interaction to the next level. In the cyber age, some restaurants are taking to social media, working in tandem with digital marketing teams, to keep tabs on guests’ levels of enjoyment, engage with them and monitor the brand’s platform in real time.

Although responding to clients via social media is not uncommon, what is changing is the response time and manner. Metropolis eateries are heightening their presence on social media platforms, increasing their level of interaction so it no longer intends to be content or data mining.

Though an asset to many companies in the digital age, many restaurants and chefs are not on board with the real-time response wave of social media.

Well-seasoned sous chef of some of New York’s premier fine-dining establishments, Chris Strelnick argues, “As a chef, there’s a reason why I’m serving you this thing now: you’re supposed to eat it [...] Dining should be about the experience, not about the ‘likes’ or whatever.”

To digital marketers building a brand, however, this is a newfound way to bolter customer service, promote the business and focus on the guest experience in the moment.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- new york (location)
- customer service (topic)
- digital marketing (topic)
- social media (topic)
- guest engagement (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/watching-social-media-in-real-time-how-restaurants-can-gauge-guest-enjoyment-through-posts-2709675). Summarized by Burnaze (https://burnaze.com/article/29d5df5b-6ebf-4c68-9273-6267ac71294a).