---
title: "McDonald’s Adds BT21 to Happy Meal Lineup"
url: https://burnaze.com/article/29ec8aa0-d84f-4278-a414-9bbcc6bccba5
source: "QSR Magazine"
original_url: https://www.qsrmagazine.com/news/mcdonalds-adds-bt21-to-happy-meal-lineup/
author: "Ben Coley"
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2026-07-07T14:51:04.000Z
modified: 2026-10-31T13:16:53.368Z
image: https://www.qsrmagazine.com/wp-content/uploads/2026/07/mcdonaldsbt21.jpg
---

# McDonald’s Adds BT21 to Happy Meal Lineup

**TL;DR:** McDonald's is launching a limited-time collaboration featuring BT21 character toys and a digital interactive experience in its Happy Meal lineup. The promotion includes 10 collectible toys and a digital component accessible through a QR code on the Happy Meal box.

*By Ben Coley, originally published in QSR Magazine on 2026-07-07. [Read the original](https://www.qsrmagazine.com/news/mcdonalds-adds-bt21-to-happy-meal-lineup/).*

## Story

McDonald’s is adding BT21 to its Happy Meal lineup for a limited time beginning July 14 at participating restaurants nationwide.

The promotion features 10 collectible BT21 character toys, each equipped with a ring clip that can be attached to backpacks, keychains, purses, or other accessories.

The Happy Meal also includes a digital component. By scanning the QR code on the Happy Meal box and visiting HappyMeal.com, guests can access an interactive experience inspired by the BT21 universe, allowing them to create music tracks and animate performances featuring the characters.

Created by LINE FRIENDS, BT21 has built a global following through its character merchandise and fan community. The Happy Meal promotion is available for a limited time while supplies last at participating McDonald’s locations.

## Entities

- QSR (sector)
- QSR Magazine (publication)
- limited time offer (topic)
- McDonald's (company)
- Ben Coley (person)
- digital experience (topic)
- BT21 (company)
- LINE FRIENDS (company)
- character toys (topic)
- happy meal promotion (topic)

---
Originally reported by Ben Coley, QSR Magazine (https://www.qsrmagazine.com/news/mcdonalds-adds-bt21-to-happy-meal-lineup/). Summarized by Burnaze (https://burnaze.com/article/29ec8aa0-d84f-4278-a414-9bbcc6bccba5).