---
title: "Lift Brands Evolves Leadership Team to Accelerate Rapid Growth"
url: https://burnaze.com/article/29f56407-3c4a-4fd4-983e-2761b31e4fb4
source: "Franchising.com"
original_url: https://www.franchising.com/news/20200827_lift_brands_evolves_leadership_team_to_accelerate_rapid_growth.html
category: "Fitness"
industry: "Fitness"
topics: ["People"]
published: 2020-08-27T12:00:00.000Z
modified: 2026-11-01T02:34:26.882Z
image: https://images.unsplash.com/photo-1534438327276-14e5300c3a48?w=1600&q=80&auto=format&fit=crop
---

# Lift Brands Evolves Leadership Team to Accelerate Rapid Growth

**TL;DR:** Lift Brands has evolved its leadership team with Ty Menzies as CEO and Ali McElroy as President, International & CLO to accelerate rapid growth. The company is devoted to investing in team members and supporting franchisees during the COVID-19 pandemic.

*originally published in Franchising.com on 2020-08-27. [Read the original](https://www.franchising.com/news/20200827_lift_brands_evolves_leadership_team_to_accelerate_rapid_growth.html).*

## Story

Ty Menzies, former CEO of Asia Pacific, is now CEO of Lift Brands, and will focus on helping each brand navigate business obstacles in the midst of COVID-19. Ali McElroy, former Chief Global Development Officer & Chief Legal Officer, will serve as President, International & CLO for Lift Brands. In this role, McElroy is responsible for improving communication with International teams and growing the group of fitness brands globally.

Additionally, former COO of Lift Brands for Australia & New Zealand, Andy Peat, is now Chief Product Officer. Peat’s main role is to define the Snap Fitness product group and pinpoint areas of opportunity for the brand to make an impact in the lives of franchisees and members.

The growing leadership team also enlisted Chris Caldwell to join Lift Brands as CEO of Asia Pacific. He will focus on club success in those regions in addition to leading the launch of Snap Fitness in Japan later this year. During the past 15 years, Caldwell has served in senior executive roles at a variety of businesses and franchise organizations instilling confidence and creating momentum, including Bakers Delight, Pie Face, Lenard’s Chicken and more recently, BOUNCEinc.

“There has never been a better time for our #OneTeam mentality,” Said Ty Menzies, CEO of Lift Brands. “Our franchisees are weathering the COVID-19 storm and we continue to support them with a strong leadership team. We think that investing from within allows us to best support our franchise and we are excited to see what the future holds!”

Despite the pandemic, Lift Brands is devoted to investing in team members. More specifically, the company has adopted a #OneTeam mentality, determined to support franchisees who are running small businesses and weathering the economic storm accompanied by the global pandemic.

Amidst growing coronavirus concern and recommended social distancing efforts, the Lift Brands leadership team has also shown support for fitness enthusiasts by rolling out a partnership between Snap Fitness and FitnessOnDemand. The partnership offers free access to the market-leading virtual fitness platform, available to all members looking to “stay fit, stay healthy and stay home” during these uncertain times.

Lift Brands is a leading innovator in the fitness industry as the parent brand to several fitness franchises and fitness brands worldwide including Snap Fitness, 9Round International Franchise, YogaFit Studios Franchise, and Fitness On Demand. With over 1 million members and 2,000 locations open or scheduled for development and locations in over 26 countries, Lift Brands delivers results through the most rewarding fitness experiences in the world and changes lives daily. For more information go to Lift Brands webpage.

## Entities

- Franchising.com (publication)
- Fitness (sector)
- fitness industry (topic)
- covid-19 response (topic)
- leadership team (topic)
- 9Round (company)
- Snap Fitness (company)
- Lift Brands (company)
- rapid growth (topic)
- Fitness On Demand (company)
- Andy Peat (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20200827_lift_brands_evolves_leadership_team_to_accelerate_rapid_growth.html). Summarized by Burnaze (https://burnaze.com/article/29f56407-3c4a-4fd4-983e-2761b31e4fb4).