---
title: "Franchising in the Spa Industry During COVID-19"
url: https://burnaze.com/article/2a779719-a918-439f-94e2-3de2be88e65f
source: "1851 Franchise"
original_url: https://1851franchise.com/franchising-in-the-spa-industry-during-covid-19-2712971
category: "Spa & massage"
industry: "Beauty & Wellness"
segment: "Spa & massage"
published: 2020-04-29T13:08:52.000Z
modified: 2026-11-01T02:29:07.542Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/90c909ef209b684e78c88d3e8b9325114442.jpg
---

# Franchising in the Spa Industry During COVID-19

**TL;DR:** Hand & Stone Massage and Facial Spa offered a promotion to support franchisees during the COVID-19 pandemic and implemented measures to preserve liquidity, protect employees, and motivate members. CEO Todd Leff outlined three objectives to help franchisees, employees, and members during the pandemic.

*originally published in 1851 Franchise on 2020-04-29. [Read the original](https://1851franchise.com/franchising-in-the-spa-industry-during-covid-19-2712971).*

## Story

**Hand & Stone Massage and Facial Spa** **started to temporarily close its doors in March due to the coronavirus pandemic. To help support franchisees during this unprecedented time, Hand & Stone offered a promotion where members that did not cancel their memberships during the crisis would receive a free massage or facial when the doors reopened.**

**That isn’t the only way in which Hand & Stone is supporting franchisees, employees and members during COVID-19. CEO of Hand & Stone, Todd Leff, spoke with** **Franchise Times** **about the three objectives he has during the pandemic to help all those involved with the 450-plus unit system: preserving liquidity for franchisees, protecting and motivating employees and preparing to reopen the system.**

**“I’ve always said franchising benefits from a mild recession,” Leff said. “We’re going to see a whole new group of people looking for opportunities because they’re no longer employed…so once we start emerging from this, conditions will be in place for franchises to grow.”**

## Entities

- 1851 Franchise (publication)
- Beauty & Wellness (sector)
- franchise support (topic)
- covid-19 response (topic)
- Hand & Stone (company)
- spa industry (topic)
- Todd Leff (person)

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Originally reported by 1851 Franchise (https://1851franchise.com/franchising-in-the-spa-industry-during-covid-19-2712971). Summarized by Burnaze (https://burnaze.com/article/2a779719-a918-439f-94e2-3de2be88e65f).