---
title: "Hooters® Launches New Franchise Incentive Program Amid 40th Anniversary"
url: https://burnaze.com/article/2b77217d-abf2-4478-bc7c-d34b5f1035be
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230405_hooters_launches_new_franchise_incentive_program_amid_40th_anniversary.html
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
published: 2023-04-05T12:00:00.000Z
modified: 2026-10-31T20:34:58.210Z
image: https://images.unsplash.com/photo-1555396273-367ea4eb4db5?w=1600&q=80&auto=format&fit=crop
---

# Hooters® Launches New Franchise Incentive Program Amid 40th Anniversary

**TL;DR:** Hooters has launched a limited-time franchise incentive program to celebrate its 40th anniversary, offering 40 weeks of free royalties for new store commitments in 2023. The program aims to encourage franchise growth and marks a milestone year for the brand.

*originally published in Franchising.com on 2023-04-05. [Read the original](https://www.franchising.com/news/20230405_hooters_launches_new_franchise_incentive_program_amid_40th_anniversary.html).*

## Story

Hooters®, the original American wing joint, has launched a limited-time franchise incentive program as it marks its 40th year in business. In celebration of its 40thanniversary, Hooters is giving away 40 weeks of free royalties for any new Hooters store commitment in 2023. The incentive program is ushering in a history-making year for the brand in terms of franchise growth.

“It is a milestone year for Hooters as we celebrate our 40th anniversary and enter our third year of same-store-sales growth,” said Michael Arrowsmith, Chief Development Officer of HOA Brands, parent company to Hooters & Hoots Wings. “We have a clear vision for our growth, and offering this incentive to qualified operators who commit to new stores during our 40th anniversary year, demonstrates how serious we are about making the next 40 years even greater.”

Hooters has earned its standing as an icon brand known for its famed Hooters Original Wings and popular All-American Hooters Girls®. Hooters Restaurants have long been among the most well-known neighborhood destinations for food, fun and sports viewing.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- franchise growth (topic)
- anniversary celebration (topic)
- Hooters (company)
- franchise incentive (topic)
- Michael Arrowsmith (person)
- HOA Brands (company)

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Originally reported by Franchising.com (https://www.franchising.com/news/20230405_hooters_launches_new_franchise_incentive_program_amid_40th_anniversary.html). Summarized by Burnaze (https://burnaze.com/article/2b77217d-abf2-4478-bc7c-d34b5f1035be).