---
title: "Ad Age Remotely: How GirlBoss’ Sophia Amoruso Plans to Pull Off a Large Scale Virtual Event"
url: https://burnaze.com/article/2b9793c2-c19c-4ac2-8eb3-38c5fa616a94
source: "1851 Franchise"
original_url: https://1851franchise.com/ad-age-remotely-how-girlboss-sophia-amoruso-plans-to-pull-off-a-large-scale-virtual-event-2712654
category: "Emerging"
topics: ["Emerging brands"]
published: 2020-03-27T20:15:20.000Z
modified: 2026-11-01T02:29:25.511Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/982c03d0036d0b49422d26f8539538cc4985.jpg
---

# Ad Age Remotely: How GirlBoss’ Sophia Amoruso Plans to Pull Off a Large Scale Virtual Event

**TL;DR:** GirlBoss' Sophia Amoruso is hosting a large-scale virtual event, leveraging advertising for revenue. The event, a virtual rally, will be free to register and aims to reach a global audience.

*originally published in 1851 Franchise on 2020-03-27. [Read the original](https://1851franchise.com/ad-age-remotely-how-girlboss-sophia-amoruso-plans-to-pull-off-a-large-scale-virtual-event-2712654).*

## Story

**Dozens of industry events have been cancelled due to the coronavirus crisis, but that will not stop GirlBoss’ Sophia Amoruso from finding a way to host her annual rally. The women-focused media guru recently announced that her rally will proceed virtually, and registration will be free.**

**“We see this as an opportunity to bring GirlBoss and the incredible speakers that we program and thought leadership utilities and takeaways that we are so great at bringing to our audience, really truly to a global audience,” Amoruso said.**

**Instead of charging for tickets and VIP tickets, Amoruso is looking to advertising to bring in revenue.**

## Entities

- 1851 Franchise (publication)
- General (sector)
- virtual event (topic)
- advertising revenue (topic)
- global audience (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/ad-age-remotely-how-girlboss-sophia-amoruso-plans-to-pull-off-a-large-scale-virtual-event-2712654). Summarized by Burnaze (https://burnaze.com/article/2b9793c2-c19c-4ac2-8eb3-38c5fa616a94).