---
title: "Clarion Pointe Opens 50th Hotel As Expansion Continues Around the Country"
url: https://burnaze.com/article/2b979d86-4613-48ff-9e7f-249d7bfa9af1
source: "Franchising.com"
original_url: https://www.franchising.com/news/20220809_clarion_pointe_opens_50th_hotel_as_expansion_continues_around_the_country.html
category: "Hotels"
industry: "Lodging & Travel"
segment: "Hotels"
topics: ["Development & multi-unit"]
published: 2022-08-09T12:00:00.000Z
modified: 2026-11-01T01:10:00.690Z
image: https://images.unsplash.com/photo-1582407947304-fd86f028f716?w=1600&q=80&auto=format&fit=crop
---

# Clarion Pointe Opens 50th Hotel As Expansion Continues Around the Country

**TL;DR:** Clarion Pointe, a midscale select-service brand extension franchised by Choice Hotels International, has opened its 50th hotel. The brand has expanded rapidly since its launch three years ago, offering affordable and modern accommodations to guests nationwide.

*originally published in Franchising.com on 2022-08-09. [Read the original](https://www.franchising.com/news/20220809_clarion_pointe_opens_50th_hotel_as_expansion_continues_around_the_country.html).*

## Story

The latest development milestone comes on the heels of several recent openings.

"Clarion Pointe was uniquely designed to help owners create an affordable travel experience for today's guests," said Kristen Salotti, senior director, foundation brands, Choice Hotels. "Just three years after opening the first Clarion Pointe hotel, this milestone is a testament to Choice Hotels' commitment to the continued success of Clarion Pointe owners."

"Today's growth-minded owners want flexibility and resources in the brands they operate, and Clarion Pointe delivers this and more with a streamlined conversion process and unmatched industry support from the Choice Hotels team. It's why in such a short timeframe since its launch, Clarion Pointe hasn't just successfully expanded its affordable, modern accommodations to more of guests' favorite markets nationwide," said Tom Nee, senior vice president, franchise development, Choice Hotels.

Like all Clarion Pointe hotels, the newest properties allow travelers to optimize their stay with "focal pointes," including:

- Contemporary design touches that guests will want to share with friends, such as signature murals in the lobby and guest rooms inspired by local points of interest.

- Thoughtful food and beverage selections, starting with a complimentary breakfast and coffee, all the way through craft beer, select wine and small bites available for purchase in the marketplace.

- Technology with on-demand connectivity to work or chill out, including 49-inch TVs with casting capabilities and free, streaming-strength Wi-Fi.

- Dedicated workout space featuring all the modern essentials, like cardio equipment and a strength-training station, to stay fit to the core.

"Guests love the elevated essentials and contemporary design, along with the extras like area-inspired murals that surprise and delight travelers when they stay at Clarion Pointe," said Ankur Brahmbhatt, longtime Choice Hotels franchisee and owner of the Clarion Pointe on the Lake Clarksville-South Hill West, which opened earlier this year.

## Entities

- Franchising.com (publication)
- franchising (topic)
- brand growth (topic)
- Real Estate (sector)
- hotel expansion (topic)
- hospitality industry (topic)
- Choice Hotels International (company)
- Clarion Pointe (company)
- Kristen Salotti (person)
- Tom Nee (person)
- Ankur Brahmbhatt (person)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20220809_clarion_pointe_opens_50th_hotel_as_expansion_continues_around_the_country.html). Summarized by Burnaze (https://burnaze.com/article/2b979d86-4613-48ff-9e7f-249d7bfa9af1).