---
title: "Smoothie King at the center of playoff madness"
url: https://burnaze.com/article/2c40abe9-ebd8-4d38-8af1-a30f6975517c
source: "1851 Franchise"
original_url: https://1851franchise.com/smoothie-king-at-the-center-of-playoff-madness-1496
category: "Beverage & juice"
industry: "Restaurants"
segment: "Beverage & juice"
published: 2015-04-17T19:14:00.000Z
modified: 2026-11-01T12:21:00.256Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/3f36b515cb32abde860345840dc567af2731.jpg
---

# Smoothie King at the center of playoff madness

**TL;DR:** Smoothie King's brand is promoted through its partnership with the New Orleans Pelicans indoor arena, which will host playoff games against the Golden State Warriors. The partnership is expected to increase exposure for the Smoothie King brand.

*originally published in 1851 Franchise on 2015-04-17. [Read the original](https://1851franchise.com/smoothie-king-at-the-center-of-playoff-madness-1496).*

## Story

The home of the New Orleans Pelicans has helped put Smoothie King on the map not just in The Big Easy, but throughout the country. After all, that’s what happens when your brand name is plastered on the indoor arena that houses a major American city’s pro b-ball team (not to mention the many other events that take place there - see the video above!).

And now Smoothie King’s investment will pay off even more, as the Pelicans will be facing off against the Golden State Warriors in the first round of the playoffs. At least two games of the potentially seven-game series will take place at the arena, and those unfamiliar with the brand might just get their first taste of “Smoothies With a Purpose” while watching from home.

As the National Basketball Association’s official website pointed out, this match has people more excited than usual thanks to the teams involved.

“These teams have never met in the NBA playoffs,” NBA.com states. “In fact, they've rarely both qualified for the postseason in the same year since New Orleans joined the Western Conference in 2004-05. This is the Pelicans' sixth trip to the playoffs in franchise history, including twice qualifying for the Eastern Conference field, in 2002-03 and 2003-04. It's the Warriors third straight playoff appearance.”

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- partnership (topic)
- Smoothie King (company)
- brand promotion (topic)
- National Basketball Association (regulator)
- nba playoffs (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/smoothie-king-at-the-center-of-playoff-madness-1496). Summarized by Burnaze (https://burnaze.com/article/2c40abe9-ebd8-4d38-8af1-a30f6975517c).