---
title: "Crain's Los Angeles: BoConcept Director of U.S. Marketing Steen Knigge Finds Content and Happiness in His Career at BoConcept"
url: https://burnaze.com/article/2c607ded-6b9f-468d-8904-188f8bb4fd9f
source: "1851 Franchise"
original_url: https://1851franchise.com/crains-los-angeles-boconcept-director-of-us-marketing-steen-knigge-finds-content-and-happiness-in-his-career-at-boconcept-2705653
category: "Specialty retail"
industry: "Retail"
segment: "Specialty retail"
topics: ["Marketing"]
published: 2018-02-21T19:14:31.000Z
modified: 2026-11-01T04:09:47.108Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/c98da86896358ac02d3a380498f839a18097.jpg
---

# Crain's Los Angeles: BoConcept Director of U.S. Marketing Steen Knigge Finds Content and Happiness in His Career at BoConcept

**TL;DR:** BoConcept Director of U.S. Marketing Steen Knigge spoke with Crain's Los Angeles about finding the right work-life balance and enjoying his career at BoConcept. Knigge shared his wisdom on how taking care of himself improves his work quality.

*originally published in 1851 Franchise on 2018-02-21. [Read the original](https://1851franchise.com/crains-los-angeles-boconcept-director-of-us-marketing-steen-knigge-finds-content-and-happiness-in-his-career-at-boconcept-2705653).*

## Story

Franchise brand BoConcept Director of U.S. Marketing Steen Knigge spoke with Crain's Los Angeles for a column called "If I Knew Then.." where thought leaders share their wisdom and talk about mistakes that shaped their business philosophy.

The Crain's Los Angeles Reporter spoke with Knigge about finding the right work-life balance to enjoy his career and not wear himself out.

Said Knigge to Crain's Los Angeles, "The difference in my work when I do eat and sleep right, versus when I don’t, is unbelievable. My quality [of work] is so much better because I’m more clear-headed, now."

## Entities

- 1851 Franchise (publication)
- Retail (sector)
- marketing strategy (topic)
- work life balance (topic)
- BoConcept (company)
- career happiness (topic)
- Crain's Los Angeles (regulator)

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Originally reported by 1851 Franchise (https://1851franchise.com/crains-los-angeles-boconcept-director-of-us-marketing-steen-knigge-finds-content-and-happiness-in-his-career-at-boconcept-2705653). Summarized by Burnaze (https://burnaze.com/article/2c607ded-6b9f-468d-8904-188f8bb4fd9f).