---
title: "Foodservice Equipment & Supplies Magazine: Saladworks Revamps Brand"
url: https://burnaze.com/article/2cb6ced7-830e-4fdb-ac74-d305f3c6a319
source: "1851 Franchise"
original_url: https://1851franchise.com/foodservice-equipment-supplies-magazine-saladworks-revamps-brand-10028
category: "Fast casual"
industry: "Restaurants"
segment: "Fast casual"
published: 2017-02-06T22:17:04.000Z
modified: 2026-11-01T03:14:47.718Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/255c9889b5515c791c8fcd602f7a96a4717.jpg
---

# Foodservice Equipment & Supplies Magazine: Saladworks Revamps Brand

**TL;DR:** Saladworks, a 97-unit chain, is undergoing a major brand refresh with new ordering technology and marketing strategies to improve its competitive edge. The brand has remodeled stores and introduced a food truck, with plans to expand and attract Millennial consumers.

*originally published in 1851 Franchise on 2017-02-06. [Read the original](https://1851franchise.com/foodservice-equipment-supplies-magazine-saladworks-revamps-brand-10028).*

## Story

New President and CEO Patrick Sugrue and Vice President of Operations and Development C.W. Bruton continue to spearhead a major brand refresh, testing new ordering technology and new marketing strategies. The brand hopes these efforts will sharpen the 97-unit chain's competitive edge and jump-start growth.

The first remodeled store in Newton, Pensylvania opened in February 2016. Then Saladworks remodeled its sole corporate unit in Andorra, Pensylvania, which reopened in December. In addtion to Andorra's reopening, the brand also introduced its first food truck and started testing a new in-store kiosk ordering system.

"We have a very robust pipeline of new franchisee prospects, many of our existing franchisees are actively looking to expand and, with the new initiatives being rolled out, we're excited to be growing again," says Sugrue. "Given our menu focus, we're well positioned for the Millennial consumers interested in fresh, high-quality, nutritious foods. Our brand has the benefit of established leadership, and we've been entrusted with the job of broadening its appeal, making our stores more relevant and our service even better."

The first remodeled unit has far exceeded expectations, according to Bruton. "That store continues to strongly outperform the system. Prior to the remodel, it was well below the chain average," he says. "The franchisee is so happy with the financial performance that he's having his second store remodeled this February."

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- Saladworks (company)
- brand refresh (topic)
- marketing strategies (topic)
- competitive edge (topic)
- Andorra, Pennsylvania (location)
- Newton, Pennsylvania (location)

---
Originally reported by 1851 Franchise (https://1851franchise.com/foodservice-equipment-supplies-magazine-saladworks-revamps-brand-10028). Summarized by Burnaze (https://burnaze.com/article/2cb6ced7-830e-4fdb-ac74-d305f3c6a319).