---
title: "Traditional and innovative fusion captivates millions globally"
url: https://burnaze.com/article/2cd81d18-44c2-4616-b7bc-472a9b787796
source: "Franchise Magazine USA"
original_url: https://franchisemagazineusa.com/traditional-and-innovative-fusion-captivates-millions-globally/
category: "General"
published: 2024-02-11T22:36:15.000Z
modified: 2026-11-01T01:04:31.961Z
image: https://images.unsplash.com/photo-1524749292158-7540c2494485?w=1600&q=80&auto=format&fit=crop
---

# Traditional and innovative fusion captivates millions globally

**TL;DR:** The China Media Group presents the annual Spring Festival Gala, attracting a vast global audience and showcasing Chinese food culture. The 2023 broadcast was viewed 11 billion times across all CMG media channels.

*originally published in Franchise Magazine USA on 2024-02-11. [Read the original](https://franchisemagazineusa.com/traditional-and-innovative-fusion-captivates-millions-globally/).*

## Story

China Media Group presents the annual Spring Festival Gala, one of the most important yearly events that has been capturing hearts and minds of people all over the globe. The Gala, which was first aired in 1983, has worked its way into millions of homes and it is now considered the most-watched television program. The event has been consistent in attracting a vast audience. For example, the 2023 broadcast was viewed 11 billion times across all CMG media channels, attracting viewers from all corners of the world.

An example of the magic of the night was the creative New Year customs program, which portrayed the richness and diversity of Chinese food culture, a hint at a bountiful harvest in the Year of the Dragon. Additionally, the Chinese drum dance, which featured traditionally dressed dancers using rhythmic drum beats, effectively animated the stage. Furthermore, the “NEW YEAR BROCADE” show combined wise music with advanced virtual synthesis technology, especially capturing the imagery from old China.

These performances were made possible by utilizing a Virtual Production (VP) that integrated an XR and VP system, creating an amazingly realistic space in which virtual and real worlds merged seamlessly.

CGTN broadcasted the gala, catering to a global audience through various channels and new media platforms in over 68 languages. In addition, the Spring Festival Gala was broadcast live on over 3,000 public screens in 90 cities across six continents, allowing people around the world to experience the unique charm of China’s Spring Festival and culture on this joyous occasion.

The event has managed to transcend borders and bring people together through the universal language of movement—dance. As part of the celebrations, the Loong Year Loong Dance Challenge launched by CGTN invites a global audience to connect with the culture and festive spirit of the Spring Festival.

This year’s event was an engaging mix of traditional arts such as opera and martial arts, to spectacular performances such as magic and acrobatics. The gala also utilized state-of-the-art technologies such as extended reality (XR) and immersive interaction technologies on stage to enhance the viewing experience.

By hosting such an impactful, enjoyable annual event the China Media Group Spring Festival Gala has brought people from around the world together to immerse themselves in the celebrations and experience the wonderful cultural highlights of the Chinese Spring Festival. It continues to delight viewers and achieve record-breaking numbers, through entertaining performances that capture and display the essence of the festival.

## Entities

- General (sector)
- Franchise Magazine USA (publication)
- CGTN (company)
- China Media Group (company)
- Spring Festival Gala (event)
- cultural event (topic)
- global audience (topic)
- chinese culture (topic)
- traditional arts (topic)
- virtual production (topic)

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Originally reported by Franchise Magazine USA (https://franchisemagazineusa.com/traditional-and-innovative-fusion-captivates-millions-globally/). Summarized by Burnaze (https://burnaze.com/article/2cd81d18-44c2-4616-b7bc-472a9b787796).