---
title: "Move Over, Big Mac: Burger King Launches Rival BIG KING XL"
url: https://burnaze.com/article/2ce7dd3f-dbee-454e-b7ad-ea1b745c4eb6
source: "1851 Franchise"
original_url: https://1851franchise.com/move-over-big-mac-burger-king-launches-rival-big-king-xl-2708933
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2019-01-18T15:10:01.000Z
modified: 2026-11-01T04:08:04.947Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/faf17e05f5b1cae0fe37046bca66520b6971.jpg
---

# Move Over, Big Mac: Burger King Launches Rival BIG KING XL

**TL;DR:** Burger King launches the BIG KING XL, a rival to McDonald's Big Mac with 175 percent more beef and a unique bun design. The BIG KING XL contains 175 percent more beef and cuts out the middle slice of bread, key differences the chain believes makes the burger a better offering than its competitor.

*originally published in 1851 Franchise on 2019-01-18. [Read the original](https://1851franchise.com/move-over-big-mac-burger-king-launches-rival-big-king-xl-2708933).*

## Story

After last month’s stunt where downloading the Burger King app within 600 feet of a McDonald’s earned customers a one cent Whopper, the chain has struck again, this time with a menu addition that closely resembles McDonald’s famous Big Mac.

The BIG KING XL, however, contains 175 percent more beef and cuts out the middle slice of bread, key differences the chain believes makes the burger a better offering than its competitor.

“The BIG KING XL sandwich will make guests want to swap their bread for beef — literally,” Burger King said in a statement.

To further jab its burger-slinging rival, Burger King is offering a promotion at select restaurants in Chicago today where customers with expired MacCoins (from McDonald’s 50th-anniversary celebration of the Big Mac last year) can redeem them for a BIG KING XL.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- menu pricing (topic)
- McDonald's (company)
- Burger King (company)
- Chicago (location)
- competitor rivalry (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/move-over-big-mac-burger-king-launches-rival-big-king-xl-2708933). Summarized by Burnaze (https://burnaze.com/article/2ce7dd3f-dbee-454e-b7ad-ea1b745c4eb6).