---
title: "Massage Envy franchisees hit 20 million skin care treatments"
url: https://burnaze.com/article/2ce9a31f-e85b-4029-a378-fba665bb1ff1
source: "Franchise Magazine USA — Beauty"
original_url: https://franchisemagazineusa.com/massage-envy-20-million-skincare-services/
author: "David Gibb"
category: "Spa & massage"
industry: "Beauty & Wellness"
segment: "Spa & massage"
published: 2026-06-05T14:01:04.000Z
modified: 2026-10-31T13:17:16.859Z
image: https://franchisemagazineusa.com/wp-content/uploads/2026/05/Massage-Envy-Logo.jpg
---

# Massage Envy franchisees hit 20 million skin care treatments

**TL;DR:** Massage Envy franchise locations have delivered 20 million skin care treatments across the system. The brand has been expanding its service offerings to align with the growing awareness of skin care in culture and popular media.

*By David Gibb, originally published in Franchise Magazine USA — Beauty on 2026-06-05. [Read the original](https://franchisemagazineusa.com/massage-envy-20-million-skincare-services/).*

## Story

Massage Envy, the U.S.’s top provider of massage services, announced Thursday that their franchise locations have collectively achieved a major milestone, delivering their 20 millionth skin care treatment across the system.

“Reaching 20 million skin care services is an incredible milestone for the Massage Envy brand and the franchisees, estheticians, and teams who bring these services to life every day,” said Todd Schrader, CEO of Massage Envy Franchising. “It reflects the trust members and guests continue to place in Massage Envy franchised locations and the growing role skin care plays in helping people look and feel their best.”

Massage Envy was founded in 2002 and began offering skin care services in 2008. In the nearly two decades since, they’ve averaged over 1.1 million skin treatments per year.

Members and guests have a wide range of skin care options at Massage Envy, including chemical peels, LED light treatments, and a variety of services that are tailored to clients’ specific skin care needs and goals. Everything they do is designed to provide members and guests with relaxing “Me Time.”

Last year, the brand introduced their Results-Driven Facials, a menu of services centered on the five most common skin care goals: age-defying, clarifying acne, tone balancing, brightening, and calming. Their licensed estheticians can also recommend and provide at-home skin care solutions that clients can use between visits to support their daily routines.

Massage Envy’s growth has coincided with an increasing awareness of skin care in culture and popular media. The brand has continually expanded their service offerings to align with the goals, needs, and desires of the market.

“Skin care has changed dramatically since the Massage Envy brand first entered the category, and members and guests are looking for services that are easier to understand, easier to personalize, and easier to make part of their regular routines,” said Nicole Pelishek, Vice President of Innovation for Massage Envy Franchising. “The continued evolution of the brand’s skin care portfolio is about meeting those expectations with services that are guided by individual goals, supported by trusted professionals, and designed to deliver visible, confidence-building results.”

Massage Envy is based in Scottsdale, Arizona, but each one of their roughly 1,000 locations is fully owned and operated by local franchisees.

## Entities

- franchise expansion (topic)
- Beauty & Wellness (sector)
- Franchise Magazine USA (publication)
- beauty and wellness (topic)
- David Gibb (person)
- Massage Envy (company)
- Scottsdale, Arizona (location)
- skin care services (topic)
- Todd Schrader (person)
- milestone achievement (topic)
- Nicole Pelishek (person)

---
Originally reported by David Gibb, Franchise Magazine USA — Beauty (https://franchisemagazineusa.com/massage-envy-20-million-skincare-services/). Summarized by Burnaze (https://burnaze.com/article/2ce9a31f-e85b-4029-a378-fba665bb1ff1).