---
title: "Detroit Free Press: Checkers & Rally's Offers Franchisees New Prototype"
url: https://burnaze.com/article/2d03cb92-4126-4b97-a946-454d815dcfcb
source: "1851 Franchise"
original_url: https://1851franchise.com/detroit-free-press-checkers-rallys-offers-franchisees-new-prototype-11272
category: "Burger"
industry: "Restaurants"
segment: "Burger"
topics: ["Operations"]
published: 2017-03-22T20:15:01.000Z
modified: 2026-11-01T03:13:57.610Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/26a10dfd6601e2fed79c5cba91e504d39608.jpg
---

# Detroit Free Press: Checkers & Rally's Offers Franchisees New Prototype

**TL;DR:** Checkers & Rally's introduced a new prototype, Model 4.0, using environmentally friendly shipping containers to reduce development costs and timelines for franchisees. The brand's new design will be considered by current local franchisees in Michigan, a potential first state for the new locations.

*originally published in 1851 Franchise on 2017-03-22. [Read the original](https://1851franchise.com/detroit-free-press-checkers-rallys-offers-franchisees-new-prototype-11272).*

## Story

Checkers & Rally's has introduced an updated design, with a build-out option based around environmentally friendly former shipping containers.

According to the Detroit Free Press, the brand's Model 4.0 will not only be great for the environment but also great for development timeline and cost for franchisees.

"We are repurposing shipping containers, those ribbed, rectangular things you see on ships and trailers," Checkers & Rally's Director of Franchise Development Bruce Kim told the Detroit Free Press. "When they are finished with their useful life, we'll take them and turn them into a building."

Michigan has the potential to be one of the first states to receive Checkers & Rally's locations with this design, and current local franchisees are considering the model for their future locations.

"I've looked at it," Checkers & Rally's Franchisee Paul Amell told the Detroit Free Press. "This could be a big wave of the future."

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- franchise development (topic)
- Checkers (company)
- michigan (location)
- sustainable design (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/detroit-free-press-checkers-rallys-offers-franchisees-new-prototype-11272). Summarized by Burnaze (https://burnaze.com/article/2d03cb92-4126-4b97-a946-454d815dcfcb).