--- title: "Why Now Is Better Time Than Ever to Invest in the Amazing Lash Studio Brand, The Nation’s Top Eyelash Extension Concept" url: https://burnaze.com/article/2d510ed0-24d9-42fa-b798-1ffdfdb728b1 source: "1851 Franchise" original_url: https://1851franchise.com/why-now-is-better-time-than-ever-to-invest-in-the-amazing-lash-studio-brand-the-nations-top-eyelash-extension-concept-2713689 category: "Wax, brow & lash" industry: "Beauty & Wellness" segment: "Wax, brow & lash" published: 2020-08-13T19:14:02.000Z modified: 2026-11-01T02:02:10.096Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/6a14d2f82e7254ea5fc57d345e1afa317082.jpg --- # Why Now Is Better Time Than Ever to Invest in the Amazing Lash Studio Brand, The Nation’s Top Eyelash Extension Concept **TL;DR:** The Amazing Lash Studio brand has emerged as a leader in the fast-growing eyelash extension segment, with over 240 units and a strong franchise investment opportunity. The brand has experienced significant growth since its acquisition in 2018 and is well-positioned for continued success in the $532 billion beauty industry. *originally published in 1851 Franchise on 2020-08-13. [Read the original](https://1851franchise.com/why-now-is-better-time-than-ever-to-invest-in-the-amazing-lash-studio-brand-the-nations-top-eyelash-extension-concept-2713689).* ## Key facts - Amazing Lash Studio has over 240 units - The beauty industry was worth $532 billion in 2019 - The investment range for a franchise is $239,210 to $508,510 ## Story Since coming onto the scene in 2010, the Amazing Lash Studio brand has been bringing confidence-boosting eyelash extensions across the U.S. With spa-like rooms, specially-trained stylists, and an attractive franchise investment, it’s no wonder the Amazing Lash Studio brand has emerged as a leader in the fast-growing eyelash extension segment. The Amazing Lash Studio brand has always been committed to providing a tailored guest experience with offerings ranging from proprietary eyelash extensions and lash lifts, to high-quality eyelash extension maintenance services. Following its acquisition in 2018 , the Amazing Lash Studio brand quickly established itself as not merely the dominant player, but the leader of the eyelash extension space thanks to recurring revenue streams under the membership model, private rooms for client services, and industry-leading stylist training. - The Amazing Lash Studio brand created the membership-based segment of the eyelash extension industry and made it part of a new beauty regime for masses of women across the country. - The brand is a category innovator and a leader. - Our intent is to be the category killer, meaning we will dominate the entire segment. ## Industry growth trends Over the past few years, the U.S. beauty industry has experienced unbelievable growth, resulting in one of the most valuable beauty and personal care markets in the world. In 2019, Forbes magazine noted that the beauty industry was worth a staggering $532 billion , and while projections for growth vary, most agree it will likely continue to advance at a 5%-to-7% compound-annual-growth-rate to reach or exceed $800 billion by 2025, further proving its popularity and climbing demand. As self-care continues to be a top priority for consumers across the country, eyelash extensions are poised to become the next big trend in the space. - The demand for semi-permanent eyelash extension and lash lift services isn’t going anywhere. - The Amazing Lash Studio brand is positioned well for both first-time and experienced franchisees as a way to diversify their portfolios, especially as industries like food and retail face growing competition. - Eyelash extension services have shown built-in staying power that other beauty businesses have struggled with—services such as tanning have proven to fade out of popularity, while customers continue to pay for eyelash extensions. ## Market demand and services Like massage therapy services, eyelash extension services are now for everyone on a regular basis and not just treated as an event-based service. All Amazing Lash Studio locations offer recurring memberships to customers to provide routine eyelash maintenance at a good value. The recurring membership model offers the potential for sustained revenues to studio owners. The Amazing Lash Studio brand continues to stand out from other franchise concepts and mom-and-pop studios in the eyelash extension segment because of its proprietary technique of adhering a single fiber to individual lashes to create a customized look. Additionally, the brand offers the opportunity for multiple revenue streams for the business owners , including a product line comprised of eyelash extension care tools and products. - The brand stands out because of its focus on stylist excellence. - The brand has outlined a recommended career path for studio stylist longevity and offers franchisees support and training tools to use with their stylists. - In our tenure, we’ve been able to hone not only the training and support but also the business model in order to help provide an excellent experience to guests. ## Franchise support system The brand offers a robust franchisee support system unparalleled in the eyelash extension industry. With field representatives available and a large pool of existing franchisees, new or expanding franchisees have a vast team from which they can learn best practices, using beauty industry expertise. The brand’s support team also assists franchisees in their real estate site selection so studios can be strategically located in high-traffic areas and help maximize studio space to deliver an incredible client experience and return-on-investment potential. As the largest franchise brand in the eyelash extension category of the beauty segment , the Amazing Lash Studio brand is in a prime position for growth. With the brand now at over 240 units and growing, now is a great time to take advantage of the demand for eyelash extension services, and invest in the Amazing Lash Studio system's industry-leading franchise opportunity. ## Entities - 1851 Franchise (publication) - Beauty & Wellness (sector) - Forbes (company) - franchise investment (topic) - industry growth (topic) - beauty industry (topic) - Amazing Lash Studio (company) - eyelash extension (topic) --- Originally reported by 1851 Franchise (https://1851franchise.com/why-now-is-better-time-than-ever-to-invest-in-the-amazing-lash-studio-brand-the-nations-top-eyelash-extension-concept-2713689). Summarized by Burnaze (https://burnaze.com/article/2d510ed0-24d9-42fa-b798-1ffdfdb728b1).