---
title: "Adweek: Snapchat Is Twice as Popular as Instagram When It Comes to Teens’ Favorite Social Apps"
url: https://burnaze.com/article/2ddeff0c-0200-4055-b175-0e2271a7aa06
source: "1851 Franchise"
original_url: https://1851franchise.com/adweek-snapchat-is-twice-as-popular-as-instagram-when-it-comes-to-teens-favorite-social-apps-2704602
category: "Technology"
topics: ["Technology"]
published: 2017-10-13T13:08:44.000Z
modified: 2026-11-01T04:10:25.929Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/6c39be15d4b737eeb85887dbb31383853479.jpg
---

# Adweek: Snapchat Is Twice as Popular as Instagram When It Comes to Teens’ Favorite Social Apps

**TL;DR:** A study found that 47% of teenagers prefer Snapchat over Instagram. The study also found that teens prefer Spotify and Apple Music over Pandora, and Amazon as a retailer.

*originally published in 1851 Franchise on 2017-10-13. [Read the original](https://1851franchise.com/adweek-snapchat-is-twice-as-popular-as-instagram-when-it-comes-to-teens-favorite-social-apps-2704602).*

## Story

While Instagram has adopted several of the features that Snapchat is known for, the social media platform remains less popular with teens. According to a recent article in Adweek, a study found that 47% of teenagers prefer Snapchat over Instagram.

The study also found that the demographic prefers Spotify and Apple Music over Pandora. Last year, nearly 50% of teens said that they listened to Pandora, while this year the number has fallen to 35%.

Other finding included a preference for streaming over linear television, the popularity of Amazon as a retailer and 82% of teens planning on their next cell phone being an iPhone.

## Entities

- 1851 Franchise (publication)
- General (sector)
- Amazon (company)
- Instagram (company)
- social media (topic)
- Apple (company)
- Snapchat (company)
- retail (topic)
- Apple Music (company)
- music streaming (topic)
- teen preferences (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/adweek-snapchat-is-twice-as-popular-as-instagram-when-it-comes-to-teens-favorite-social-apps-2704602). Summarized by Burnaze (https://burnaze.com/article/2ddeff0c-0200-4055-b175-0e2271a7aa06).