--- title: "Paris Baguette Continues To Dominate the Bakery Franchise Industry; Signs Agreement in Washington D.C. for One Location" url: https://burnaze.com/article/2e1fec18-8765-4981-9bf3-9fcd2e753f94 source: "1851 Franchise" original_url: https://1851franchise.com/parisbaguette/paris-baguette-continues-to-dominate-the-bakery-franchise-industry-signs-agreement-in-washington-dc-for-one-location-2721872 category: "Restaurants" industry: "Restaurants" topics: ["Development & multi-unit"] published: 2023-04-03T20:15:00.000Z modified: 2026-11-01T22:33:44.151Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/501288cd57213fa1a9f688dc04973d997812.jpg --- # Paris Baguette Continues To Dominate the Bakery Franchise Industry; Signs Agreement in Washington D.C. for One Location **TL;DR:** Paris Baguette, a bakery café concept with 4,000 units worldwide, has seen significant growth in 2022 and is continuing its expansion with a one-unit agreement in Herndon, Virginia. The brand aims to sign 160 franchise agreements and open 64 units in 2023. *originally published in 1851 Franchise on 2023-04-03. [Read the original](https://1851franchise.com/parisbaguette/paris-baguette-continues-to-dominate-the-bakery-franchise-industry-signs-agreement-in-washington-dc-for-one-location-2721872).* ## Key facts - Paris Baguette has 4,000 units worldwide - The brand aims to sign 160 franchise agreements in 2023 - Paris Baguette targets $12 billion bakery market ## Story **HERNDON, VA** – Paris Baguette, the bakery café concept with 4,000 units worldwide including over 120 in the United States, has seen significant growth in the first half of 2022. has seen significant growth in 2022 and is showing strong growth early in 2023. After a strong 2022, with a total of 24 new cafés opened, the brand is continuing its expansion with the signing of a one-unit agreement to grow in Herndon at 2324 Silver Arrow Way, Unit C-1, Herndon, VA. ## Growth and expansion “We are thrilled to announce additional expansion within Virginia. There’s a tremendous amount of opportunity in the bakery café space,” explained Mark Mele, chief development officer. “No one else is doing what we are on the same scale, and that’s attracting a lot of attention. It’s a really exciting time for us as we continue seeing growth through franchise expansion and year-over-year revenue numbers.” The Herndon deal will bring the total number of bakery franchise locations within Virginia to three. The agreement was signed by Siddiqui, an Aldie resident, Construction Industry Expert and avid baker, who is pioneering the additional growth. “When looking for the right franchise opportunity, Paris Baguette was the ideal fit because of its amazing product line, store design, and proven response from communities throughout the United States,” said Siddiqui. Moving forward, the brand continues to eye the 1,000 unit mark within the states by 2030, and as it continues to grow, Mele explained that Paris Baguette seeks passionate franchisees interested in serving people in a welcoming neighborhood establishment. “We want someone who is going to take the time to be present in their store and be caring with the staff so that everyone understands the most important person is the guest,” he added. ## Market and competition Though the bakery market as a whole has become a nearly $12 billion segment, Paris Baguette continues to fill the void for high-quality, freshly made foods. Unlike many bakery concepts, which have shifted to soups, salads, and pre-made bakery items, Paris Baguette continues to offer a wide range of products produced in the café daily. For franchisees looking to enter the bakery café space, the brand provides exceptional support without straying from its roots as a true bakery concept. ## Franchise opportunities Paris Baguette is targeting several markets in 2023 and aims to sign 160 franchise agreements and open 64 units. Mele said target markets for the coming year include Washington, California, Arizona, Colorado, Minnesota, Kansas, Oklahoma, Texas, Missouri, Wisconsin, Illinois, Tennessee, Georgia, Florida, North Carolina, South Carolina, Kentucky, West Virginia, Virginia, Ohio, Indiana, Michigan, Pennsylvania and Maryland. He added that the brand will continue its development in New Jersey and New York and expand in some additional states in New England, including Connecticut and Massachusetts. “We are on track to enter new markets and open a total of 64 units by the end of 2023,” said TJ Rogers, franchise sales manager. “Even throughout the pandemic, we did not shy away from opening additional units and exploring new markets. With great year-over-year revenue increases — a 42% jump from last year — and a persistent interest in the brand from franchisees and consumers alike, we expect nothing but a strong continued growth trajectory for the brand.” Paris Baguette is a bakery café franchise with more than 4,000 units across the globe. The brand first started franchising in 2015 in the U.S. and has since established 120 locations in markets across the country, making it one of the premier franchise opportunities in its category. Paris Baguette’s primary mission, executed every day by its expert staff of bakers, cakers and baristas, is to share moments of joy with customers and help customers share moments of joy with their friends and family by providing world-class cakes, pastries, coffees, breads and other French-inspired bakery café fare. With 5 freshly signed deals and over 40% year-over-year growth, Entrepreneur Magazine's No. 1 bakery/cafe brand is poised to meet, if not exceed, its goal of 160 new deals and 64 units opened in 2023. ## Entities - 1851 Franchise (publication) - Restaurants (sector) - unit expansion (topic) - franchise growth (topic) - Entrepreneur (publication) - Paris Baguette (company) - Virginia (location) - washington (location) - Mark Mele (person) - bakery market (topic) - Herndon (location) --- Originally reported by 1851 Franchise (https://1851franchise.com/parisbaguette/paris-baguette-continues-to-dominate-the-bakery-franchise-industry-signs-agreement-in-washington-dc-for-one-location-2721872). Summarized by Burnaze (https://burnaze.com/article/2e1fec18-8765-4981-9bf3-9fcd2e753f94).