---
title: "7-Eleven signs deal with Electra Consumer Products in Israel"
url: https://burnaze.com/article/2e4364b7-dcc4-46a1-a670-74a52ed3455f
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/7-eleven-signs-deal-with-electra-consumer-products-in-israel
author: "Raghav Patel"
category: "Signs"
industry: "Business Services"
segment: "Signs"
topics: ["Development & multi-unit"]
published: 2021-10-13T10:59:00.000Z
modified: 2026-10-31T16:26:50.100Z
image: https://cdn.global-franchise.com/wp-content/uploads/2021/10/7-eleven_Bangkok.jpg
---

# 7-Eleven signs deal with Electra Consumer Products in Israel

**TL;DR:** 7-Eleven has signed a master franchise agreement with Electra Consumer Products to develop and operate 7-Eleven stores in Israel. This expansion marks the 17th country for 7-Eleven, with the first stores expected to open in 2022.

*By Raghav Patel, originally published in Global Franchise on 2021-10-13. [Read the original](https://www.global-franchise.com/news/7-eleven-signs-deal-with-electra-consumer-products-in-israel).*

## Story

7-Eleven, the world’s largest convenience retailer, has signed a master franchise agreement with Electra Consumer Products to develop and operate 7-Eleven stores in Israel. Electra Consumer Products is a subsidiary of ELCO Ltd., a major Israeli company with a multi-faceted portfolio of business interests.

Israel will mark the 17th country in which 7-Eleven has expanded into, with the first stores expected to open in 2022.

“When looking to enter a new retail segment, we knew we wanted a company that had the experience and international reputation to deliver a first-class experience for Israeli customers,” said Electra Consumer Products CEO Zvika Schwimmer.

“7-Eleven introduced the world to convenience retailing and, today, is the undisputed international leader in the industry.

“As we begin to introduce 7-Eleven stores to neighborhoods across Israel, we are dedicated to offering the best shopping experience and products available.”

7-Eleven will support Electra Consumer Product’s development the brand localization.

“With its vibrant growing population and continued economic expansion, Israel presents an ideal location for 7-Eleven stores to grow,” said 7-Eleven, Inc. president and CEO Joe DePinto.

“Our strategic relationship with Electra Consumer Products will bring 7-Eleven’s brand of convenient products and services to millions of Israeli consumers.”

This has been a busy year for the convenience brand, with first-time expansions into Cambodia and India, as well as acquiring 3,800 Speedway stores earlier in the year, the largest acquisition in the sector’s history.

## Entities

- Business Services (sector)
- Global Franchise (publication)
- international expansion (topic)
- Raghav Patel (person)
- 7-Eleven (company)
- master franchise agreement (topic)
- Speedway (company)
- Israel (location)
- convenience retailing (topic)
- 7-Eleven acquisition of Speedway (deal)

---
Originally reported by Raghav Patel, Global Franchise (https://www.global-franchise.com/news/7-eleven-signs-deal-with-electra-consumer-products-in-israel). Summarized by Burnaze (https://burnaze.com/article/2e4364b7-dcc4-46a1-a670-74a52ed3455f).